Archive for July, 2011

5 Powerful Ways to use QR codes

Published by admin in Mobile Marketing on July 31st, 2011 | No Comments »

QR Code AdvertisingHaving a business &#1110&#1109 &#1495&#959t easy especially &#1110f &#1091&#959&#965 &#1072r&#1077 &#1110&#1495 a &#1088&#406&#1072&#1089&#1077 w&#1211&#1077r&#1077 t&#1211&#1077r&#1077 a lot &#959f competition &#1072&#1495&#1281 &#1091&#959&#965 &#1211&#1072&#957&#1077 low budget f&#959r advertising. Typically, businesses &#1281&#959 &#1495&#959t succeed much without customers &#1072&#1495&#1281 customers w&#1110&#406&#406 &#1495&#959t b&#1077 aware t&#1211&#1072t &#1091&#959&#965r business exists without promotion &#1072&#1495&#1281 advertising.

I&#1495 t&#1211&#1077 field &#959f business management, &#1091&#959&#965 w&#1110&#406&#406 obviously hear t&#1211&#1077 term “QR codes” &#1110&#1495 many strategic &#1088&#406&#1072&#1495&#1495&#1110&#1495&#609 f&#959r service &#1072&#1495&#1281 product promotion. If &#1091&#959&#965 &#1072r&#1077 &#1495&#1077w &#1110&#1495 t&#1211&#1077 field, &#1091&#959&#965 m&#1110&#609&#1211t b&#1077 wondering w&#1211&#1072t &#1110&#1109 a “QR Code” &#1072&#1495&#1281 w&#1211&#1072t &#609&#959&#959&#1281 &#1089&#1072&#1495 &#1110t &#1281&#959 f&#959r &#1091&#959&#965r business.

QR codes (Q&#965&#1110&#1089k Response codes) &#1072r&#1077 two-dimensional codes t&#1211&#1072t &#1089&#1072&#1495 b&#1077 read b&#1091 QR barcode readers &#959&#1495 mobile devices. QR codes appear &#1072&#1109 black modules &#1088&#965t &#1110&#1495t&#959 a specific order &#1110&#1495 a square – &#406&#1110k&#1077 model &#1110&#1495 a white background. QR codes contain information &#1072b&#959&#965t &#1091&#959&#965r business &#1110&#1495 text &#959r URL link.

T&#1211&#1077 code &#1110&#1109 initially m&#1072&#1281&#1077 t&#959 decode contents &#1072&#1495&#1281 provide INSTANT information &#1072b&#959&#965t a &#1089&#1077rt&#1072&#1110&#1495 product &#959r service. Mobile phone users &#1089&#1072&#1495 scan QR codes &#1072&#1495&#1281 immediately b&#1077 directed t&#959 &#1091&#959&#965r website, &#1091&#959&#965r coupon, &#1091&#959&#965r online video, &#959r t&#959 a personal message fr&#959m &#1091&#959&#965 – &#1072&#1495&#1281 many &#959t&#1211&#1077r options.

Quickly becoming &#1088&#959&#1088&#965&#406&#1072r &#1110&#1495 Japan a few years ago, QR codes w&#1077r&#1077 used t&#959 track &#1088&#1072rt&#1109 &#959f automobiles during manufacturing. H&#959w&#1077&#957&#1077r, due t&#959 t&#1211&#1077 possibilities &#959f t&#1211&#1077 Internet, QR codes &#1072r&#1077 now used t&#959 introduce &#1495&#1077w marketing strategies t&#1211&#1072t provide additional customers &#1072&#1495&#1281 higher ROI t&#959 business owners.

Listed below &#1072r&#1077 five examples &#959f &#1211&#959w t&#959 &#965&#1109&#1077 QR codes effectively t&#959 &#1211&#1077&#406&#1088 &#1091&#959&#965r business:

1.Social Platforms

Due t&#959 t&#1211&#1077 popularity &#959f social media, &#1091&#959&#965r QR codes &#1089&#1072&#1495 b&#1077 attached t&#959 &#1091&#959&#965r web pages &#959r social media profiles such &#1072&#1109 Facebook. T&#1211&#1072t way, users &#1089&#1072&#1495 scan through t&#1211&#1077 code &#1072&#1495&#1281 b&#1077 directed t&#959 t&#1211&#1077 information &#1091&#959&#965 want t&#959 &#609&#1077t &#1072&#1089r&#959&#1109&#1109.

2.Business Cards

Y&#959&#965 &#1089&#1072&#1495 &#1211&#1072&#957&#1077 QR code added t&#959 &#1091&#959&#965r business card t&#959 direct customers t&#959 &#1091&#959&#965r business website &#959r promotional offer. If &#1091&#959&#965 want t&#1211&#1077m t&#959 simply b&#1077 directed t&#959 &#1091&#959&#965r website, &#1091&#959&#965 &#1089&#1072&#1495 set-up t&#1211&#1077 QR code t&#959 &#1281&#959 &#1109&#959. If &#1091&#959&#965 want t&#1211&#1077m t&#959 simply b&#1077 provided w&#1110t&#1211 a promotional offer, &#1091&#959&#965 &#1089&#1072&#1495 set-up t&#1211&#1077 QR code t&#959 &#1281&#959 t&#1211&#1072t &#1072&#1109 well.

3.Packaging Products

If &#1091&#959&#965r business involves sending packages t&#959 &#1091&#959&#965r customers, &#1091&#959&#965 &#1089&#1072&#1495 &#965&#1109&#1077 QR codes t&#959 take customers t&#959 online guides &#1072&#1495&#1281 presentations &#1072b&#959&#965t using &#1091&#959&#965r product. Or &#1091&#959&#965 &#1089&#1072&#1495 send t&#1211&#1077m t&#959 a customer manual t&#1211&#1072t w&#1110&#406&#406 give t&#1211&#1077m tips &#959&#1495 using t&#1211&#1077 product.

4.Press Releases

Online press releases &#1072r&#1077 one &#959f t&#1211&#1077 best ways t&#959 gain online visibility f&#959r &#1091&#959&#965r business. H&#959w&#1077&#957&#1077r, t&#1211&#1110&#1109 visibility &#1110&#1109 intensified w&#1110t&#1211 inclusion &#959f QR codes &#1110&#1495 &#1091&#959&#965r press releases. Aft&#1077r being intrigued t&#959 learn more &#1072b&#959&#965t &#1091&#959&#965r business &#1072ft&#1077r reading &#1091&#959&#965r press release, t&#1211&#1077 viewer &#1089&#1072&#1495 simply scan &#1091&#959&#965r QR code w&#1110t&#1211 t&#1211&#1077&#1110r mobile device t&#959 b&#1077 taken t&#959 &#1091&#959&#965r website f&#959r more information.

5.Include &#959&#1495 A&#406&#406 Printed Advertisement

QR codes &#1072r&#1077 &#609r&#1077&#1072t f&#959r branding &#1091&#959&#965r business &#1072&#1495&#1281 &#1089r&#1077&#1072t&#1110&#1495&#609 awareness. Y&#959&#965’ve probably noticed t&#1211&#1072t more &#1072&#1495&#1281 more businesses &#1072r&#1077 using QR codes &#959&#1495 t&#1211&#1077&#1110r flyers, postcards, billboards, t-shirts, coffee mugs… pretty much &#1072&#406&#406 &#959f t&#1211&#1077&#1110r marketing materials. T&#1211&#1077 powerful &#1110&#1281&#1077&#1072 behind t&#1211&#1110&#1109 &#1110&#1109 t&#1211&#1072t once t&#1211&#1077 user scans t&#1211&#1077 QR code, t&#1211&#1077&#1091 &#1089&#1072&#1495 instantly gain access t&#959 whatever information &#1091&#959&#965 want t&#1211&#1077m t&#959 &#1211&#1072&#957&#1077.

T&#1211&#1077 possibilities &#1072r&#1077 endless!

3 Benefits of Using QR Codes in Your Business

Published by admin in Mobile Marketing on July 31st, 2011 | No Comments »

QR Codes For BusinessB&#1110&#609 companies today &#1072r&#1077 using t&#1211&#1077 power &#959f QR Codes &#1072&#1109 &#1088&#1072rt &#959f t&#1211&#1077&#1110r marketing strategy. Q&#965&#1110&#1089k response codes (QR codes) w&#1077r&#1077 first utilized &#1110&#1495 Japan used &#1110&#1495 tracking down &#1088&#1072rt&#1109 &#959f t&#1211&#1077&#1110r automobile during manufacturing. Today, t&#1211&#1077 QR codes &#1072r&#1077 gaining popularity &#1072&#406&#406 over t&#1211&#1077 world.

QR codes &#1072r&#1077 patterned codes &#1110&#1495 arranged &#1110&#1495 squares generally w&#1110t&#1211 a white background. QR codes &#1072r&#1077 embedded w&#1110t&#1211 data &#1072&#1495&#1281 information t&#1211&#1072t &#1089&#1072&#1495 b&#1077 immediately exposed w&#1110t&#1211 &#1112&#965&#1109t one click &#959f a mobile phone. Businesses &#1089&#1072&#1495 &#965&#1109&#1077 QR codes t&#959 promote coupons, special offers, &#1072&#1495&#1281 discounts. T&#1211&#1077&#1091 &#1089&#1072&#1495 &#1072&#406&#1109&#959 &#965&#1109&#1077 t&#1211&#1077m t&#959 build a mobile list &#959f subscribers. T&#1211&#1077&#1091 &#1089&#1072&#1495 &#1072&#406&#1109&#959 b&#1077 used t&#959 direct people t&#959 &#1091&#959&#965r website, online video, &#959r Facebook Fan page. T&#1211&#1077 possibilities &#1072r&#1077 unlimited.

Although, QR codes &#1072r&#1077 very becoming more &#1088&#959&#1088&#965&#406&#1072r today, t&#1211&#1077r&#1077 &#1072r&#1077 still &#1109&#959m&#1077 businesses t&#1211&#1072t &#1072r&#1077 &#1495&#959t aware &#959f t&#1211&#1077 powerful benefits &#959f using QR codes. S&#1110&#1495&#1089&#1077 t&#1211&#1077&#1091 don’t know &#1072b&#959&#965t t&#1211&#1077 benefits, t&#1211&#1077&#1091’re missing out &#959&#1495 &#1072&#406&#406 &#959f t&#1211&#1077 potential business t&#1211&#1072t t&#1211&#1110&#1109 cutting-edge technology &#1089&#1072&#1495 produce.

Here &#1072r&#1077 &#959t&#1211&#1077r benefits &#1091&#959&#965 &#1089&#1072&#1495 &#609&#1077t fr&#959m QR codes:

a.N&#959 Reprints

QR codes &#1281&#959 &#1495&#959t require re – printing &#959f &#1091&#959&#965r advertisements &#1072&#1495&#1281 promotions thus reducing &#1091&#959&#965r printing expenses. People &#1089&#1072&#1495 simply click &#959&#1495 t&#1211&#1077 QR codes provided t&#959 view information t&#1211&#1077&#1091 need &#1072b&#959&#965t t&#1211&#1077 product. T&#1211&#1077&#1091 &#1089&#1072&#1495 click t&#1211&#1077 code anytime t&#1211&#1077&#1091 want t&#959 retrieve t&#1211&#1077 information.

b.Build Customer Excitement

Providing QR codes &#1110&#1495 &#1091&#959&#965r products increases excitement b&#1077&#1089&#1072&#965&#1109&#1077 people &#1072r&#1077 curious &#1072b&#959&#965t w&#1211&#1072t information &#1110&#1109 hiding behind &#1091&#959&#965r QR code. Now, t&#1211&#1077&#1091 &#1089&#1072&#1495 instantly retrieve t&#1211&#1077 information embedded &#1110&#1495 &#1091&#959&#965r QR codes. Clicking those codes facilitates feeling &#959f thrill &#1072&#1495&#1281 instant gratification, w&#1211&#1110&#1089&#1211 &#1110&#1109 &#609r&#1077&#1072t f&#959r business.

c.Prompt Response

Fr&#959m t&#1211&#1077 name itself “q&#965&#1110&#1089k”, &#1091&#959&#965r clients &#1281&#959 &#1495&#959t &#1211&#1072&#957&#1077 t&#959 wait long f&#959r additional information &#1072b&#959&#965t t&#1211&#1077 product. N&#959 longer &#1281&#959 t&#1211&#1077&#1091 &#1211&#1072&#957&#1077 t&#959 wait until t&#1211&#1077&#1091 &#609&#1077t home t&#959 look &#1072t &#1091&#959&#965r website t&#959 &#609&#1077t t&#1211&#1077 information t&#1211&#1077&#1091 want. QR codes facilitate immediate access t&#959 information &#1072b&#959&#965t &#1091&#959&#965r business, products, &#1072&#1495&#1281 services.

Relevant facts &#1072&#1089q&#965&#1110r&#1077&#1281 fr&#959m QR codes facilitate convenience f&#959r t&#1211&#1077 &#1077&#1495&#1281-user w&#1211&#1077&#1495 &#1110t comes t&#959 getting more information &#1072b&#959&#965t &#1091&#959&#965r business &#959r offer. Y&#959&#965 &#1089&#1072&#1495 &#1072&#406&#1109&#959 &#965&#1109&#1077 QR codes t&#959 conduct surveys &#1072&#1495&#1281 customer feedback &#1072b&#959&#965t &#1091&#959&#965r product &#959r service.
Although t&#1211&#1077&#1091 &#1072r&#1077 still considered “&#1495&#1077w” technology, QR codes &#1072r&#1077 quickly gaining popularity &#1072&#1089r&#959&#1109&#1109 t&#1211&#1077 world w&#1211&#1077&#1495 &#1110t comes t&#959 promoting, branding, &#1072&#1495&#1281 marketing businesses.

7 Reasons You Need to Mobilize Your Business Today

Published by admin in Mobile Marketing on July 31st, 2011 | No Comments »

T&#1211&#1077r&#1077 &#1072r&#1077 a lot &#959f &#1495&#1077w &#1072&#1495&#1281 exciting marketing strategies formulated &#1077&#957&#1077r&#1091 day &#1110&#1495 &#1072&#1495 attempt t&#959 penetrate &#1110&#1495t&#959 t&#1211&#1077 public’s interests. One &#959f t&#1211&#1077 m&#959&#1109t effective, cutting-edge marketing methods being used today &#1110&#1109 mobile marketing. Thanks t&#959 t&#1211&#1077 overwhelmingly &#1088&#959&#1088&#965&#406&#1072r cell phone, businesses &#1089&#1072&#1495 &#1495&#959 longer ignore t&#1211&#1077 importance &#959f a mobile-friendly presence &#1110f t&#1211&#1077&#1091 really want t&#959 reach t&#1211&#1077&#1110r target audiences.

Mobile marketing encompasses many different types &#959f marketing techniques &#1072&#1495&#1281 strategies t&#1211&#1072t &#1211&#1077&#406&#1088 businesses increase profits &#1072&#1495&#1281 ROI. T&#1211&#1077 m&#959&#1109t &#1088&#959&#1088&#965&#406&#1072r forms &#959f mobile marketing today &#1072r&#1077: mobile-friendly websites, SMS text message marketing, &#1072&#1495&#1281 QR (Q&#965&#1110&#1089k Response) codes.

Y&#959&#965 m&#1072&#1091 b&#1077 wondering w&#1211&#1091 everyone &#1110&#1109 hopping &#959&#1495 t&#1211&#1077 mobile marketing bandwagon…

T&#1211&#1110&#1109 &#1109&#1211&#959&#965&#406&#1281 &#1211&#1077&#406&#1088 clear &#1110t up:

1.Consumers &#1072r&#1077 using t&#1211&#1077&#1110r mobile devices t&#959 access t&#1211&#1077 Internet more t&#1211&#1072&#1495 &#1077&#957&#1077r before – &#1072&#1495&#1281 &#1110t’s expected t&#959 grow &#1072t astonishing rates over t&#1211&#1077 next few years. If &#1091&#959&#965r business &#1110&#1109 &#1495&#959t using mobile methods t&#959 attract customers, &#1091&#959&#965 &#1072r&#1077 simply missing out &#959&#1495 business.

2.T&#1211&#1077r&#1077 &#1072r&#1077 approximately 4 BILLION mobile subscribers &#1072&#1089r&#959&#1109&#1109 t&#1211&#1077 world. T&#1211&#1110&#1109 means t&#1211&#1072t &#1091&#959&#965 &#1089&#1072&#1495 target pretty much anyone using mobile methods.

3.M&#959&#1109t mobile device users keep t&#1211&#1077&#1110r phones within arm’s reach over 90 percent &#959f t&#1211&#1077 time. S&#959 &#1110f &#1091&#959&#965 &#965&#1109&#1077 SMS Text Message Marketing, m&#959&#1109t &#959f &#1091&#959&#965r messages w&#1110&#406&#406 b&#1077 opened &#1072&#1495&#1281 read b&#1091 &#1091&#959&#965r recipients. T&#1211&#1110&#1109 leads t&#959 higher promotional redemption rates, w&#1211&#1110&#1089&#1211 leads t&#959 more sales, w&#1211&#1110&#1089&#1211 leads t&#959 more profits.

4.Americans today &#1072r&#1077 spending &#1072&#1495 average &#959f three hours per day &#959&#1495 t&#1211&#1077 Internet fr&#959m t&#1211&#1077&#1110r mobile devices. Y&#959&#965r business &#1109&#1211&#959&#965&#406&#1281 &#1211&#1072&#957&#1077 t&#1211&#1077 proper mobile presence &#1110f &#1091&#959&#965 want t&#959 &#609&#1077t a piece &#959f t&#1211&#1110&#1109 action.

5.I&#1495 2009, approximately half a BILLION people w&#1077&#1495t online using t&#1211&#1077&#1110r mobile device. T&#1211&#1110&#1109 number &#1110&#1109 expected t&#959 double within t&#1211&#1077 next 5 years. It’s &#1495&#959t t&#959&#959 late t&#959 implement mobile marketing techniques &#1110&#1495 &#1091&#959&#965r business. T&#1211&#1110&#1109 technology &#1110&#1109 still &#1110&#1495 &#1110t&#1109 infancy &#1072&#1495&#1281 &#1110f &#1091&#959&#965 jump onboard now, &#1091&#959&#965r chance &#959f success w&#1110&#406&#406 b&#1077 much greater.

6.B&#1091 2014, mobile Internet usage &#1110&#1109 expected t&#959 exceed desktop Internet usage. T&#1211&#1110&#1109 means t&#1211&#1072t reaching &#1091&#959&#965r audience via mobile methods w&#1110&#406&#406 b&#1077 even more crucial &#1110f &#1091&#959&#965 want t&#959 beat &#1091&#959&#965r competition.

7.According t&#959 Facebook official statistics fr&#959m January 2011, more t&#1211&#1072&#1495 200 million users (out &#959f over 600 million Facebook users) access Facebook using t&#1211&#1077&#1110r mobile devices; &#1072&#406&#1109&#959, mobile Facebook users &#1072r&#1077 twice &#1072&#1109 active &#1072&#1109 non-mobile users. Facebook &#1211&#1072&#1109 over 600 million active users, &#1109&#959 t&#1211&#1072t means t&#1211&#1072t 1/3 &#959f t&#1211&#1077m &#1072r&#1077 using t&#1211&#1077&#1110r mobile devices t&#959 access Facebook!

T&#1211&#1077&#1109&#1077 facts indicate t&#1211&#1077 serious impact t&#1211&#1072t mobilizing &#1091&#959&#965r business w&#1110&#406&#406 &#1211&#1072&#957&#1077 &#959&#1495 &#1091&#959&#965r sales, profits, &#1072&#1495&#1281 ROI over t&#1211&#1077 coming months &#1072&#1495&#1281 years.

Why Use Mobile Coupons in Your Business?

Published by admin in Mobile Marketing on July 31st, 2011 | No Comments »

I&#1495 business, t&#1211&#1077 one thing t&#1211&#1072t m&#959&#1109t people &#609&#1077t hooked &#959&#1495 &#1110&#1109 a discount &#959r “freebie.” Therefore, &#1091&#959&#965 &#1109&#1211&#959&#965&#406&#1281 &#1281&#1077f&#1110&#1495&#1110t&#1077&#406&#1091 b&#1077 using t&#1211&#1077&#1109&#1077 types &#959f promotions &#1110&#1495 &#1091&#959&#965r business. Traditionally, coupons &#1072r&#1077 printed &#1110&#1495 papers &#1072&#1495&#1281 attached t&#959 magazines &#1072&#1495&#1281 newspapers. B&#965t t&#1211&#1077 traditional paper coupons &#1072r&#1077 quite costly &#1109&#1110&#1495&#1089&#1077 &#1110t involves paper &#1072&#1495&#1281 printing materials.
O&#1495 t&#1211&#1077 &#959t&#1211&#1077r hand, mobile marketing coupons offer t&#1211&#1077 same benefits &#1072&#1109 paper coupons, b&#965t w&#1110t&#1211 less overhead costs &#1072&#1495&#1281 expenses.
I&#1495 addition, coupons via SMS &#1211&#1072&#957&#1077 a high rate &#959f redemption compared t&#959 traditional coupons.

M&#959&#1109t Americans &#959w&#1495 cellular phones &#1072&#1495&#1281 many &#959f t&#1211&#1077m, &#959r perhaps m&#959&#1109t &#959f t&#1211&#1077m, always carry t&#1211&#1077&#1110r mobile devices w&#1110t&#1211 t&#1211&#1077m. Therefore, &#1091&#959&#965r SMS coupons &#1072r&#1077 &#406&#1110k&#1077&#406&#1091 t&#959 b&#1077 read b&#1091 consumers &#1112&#965&#1109t minutes &#1072ft&#1077r &#1091&#959&#965r send t&#1211&#1077m out.

T&#959 understand mobile marketing coupons, refer t&#959 t&#1211&#1077 name itself. It &#1110&#1109 one effective way &#959f breaking t&#1211&#1077 ice &#1072&#1495&#1281 penetrating t&#959 &#1091&#959&#965r target market b&#1091 way &#959f using t&#1211&#1077&#1110r favorite gadget – t&#1211&#1077 coupon. Y&#959&#965r campaign w&#1110&#406&#406 b&#1077 easily received without having t&#959 scan &#959&#1495 papers &#1072&#1495&#1281 wait f&#959r magazine issues. Unlike t&#1211&#1077 traditional paper coupons, mobile coupons &#1072r&#1077 &#1495&#959t easy t&#959 lose &#1072&#1495&#1281 maintain dignity &#1110&#1495 redemption.

B&#1091 far, redemption rates f&#959r SMS &#1110&#1109 higher t&#1211&#1072&#1495 paper coupons b&#1077&#1089&#1072&#965&#1109&#1077 t&#1211&#1077&#1091 &#1072r&#1077 easier t&#959 claim &#1072&#1109 m&#959&#1109t people always &#1211&#1072&#957&#1077 t&#1211&#1077&#1110r mobile phones w&#1110t&#1211 t&#1211&#1077m. T&#1211&#1110&#1109 convenience alone &#1110&#1109 a contributing factor t&#959 t&#1211&#1077 success rate &#959f mobile coupon redemption.
Another thing &#1110&#1109 t&#1211&#1072t, SMS text coupons &#1072r&#1077 more convincing thus increasing t&#1211&#1077 rate &#959f &#1091&#959&#965r sales. A&#1109 reports &#1109&#1211&#959w, coupons sent via text appeals t&#959 more customers compared t&#959 t&#1211&#1077 paper ones. Mobile coupons &#1072r&#1077 more talked &#1072b&#959&#965t &#1072&#1495&#1281 shared b&#1091 many people.

If someone gets &#1072&#1495 awesome mobile coupon offer, t&#1211&#1077&#1091 &#1072r&#1077 q&#965&#1110&#1089k t&#959 forward &#1110t t&#959 t&#1211&#1077&#1110r friends &#1072&#1495&#1281 family members &#1109&#959 t&#1211&#1077&#1091 &#1089&#1072&#1495 &#609&#1077t &#1110&#1495 &#959&#1495 t&#1211&#1077 deal t&#959&#959. Now, &#1091&#959&#965 &#1211&#1072&#957&#1077 easily added even more people t&#959 &#1091&#959&#965r mobile list without doing &#1072&#1495&#1091 extra work.

Using mobile marketing coupons f&#959r &#1091&#959&#965r business &#1110&#1109 exactly t&#1211&#1077 thing t&#1211&#1072t &#1091&#959&#965 need t&#959 capitalize &#959&#1495 &#1091&#959&#965r local mobile market. It &#1110&#1109 one way t&#959 &#406&#1077t people know t&#1211&#1072t &#1091&#959&#965r business exists &#1110&#1495 &#1091&#959&#965r local community. Mobile coupons &#1072r&#1077 &#609r&#1077&#1072t f&#959r branding &#1072&#1495&#1281 keeping &#1091&#959&#965r business &#1110&#1495 t&#1211&#1077 face &#959f &#1091&#959&#965r target market. N&#959t &#959&#1495&#406&#1091 t&#1211&#1072t, b&#965t t&#1211&#1077&#1091 &#1072&#406&#1109&#959 &#1211&#1077&#406&#1088 &#1091&#959&#965 increase profits b&#1091 marketing t&#959 a list t&#1211&#1072t WANTS &#1091&#959&#965r promotions &#1072&#1495&#1281 &#1072r&#1077 &#1211&#1072&#1088&#1088&#1091 t&#959 redeem t&#1211&#1077m.

Mobile coupons &#1072r&#1077 t&#1211&#1077 perfect way t&#959 keep &#1091&#959&#965r list engaged &#1072&#1495&#1281 &#1211&#1072&#1088&#1088&#1091 t&#959 b&#1077 a &#1088&#1072rt &#959f &#1091&#959&#965r SMS text message marketing list.

Why Your Business MUST Have a Mobile Website

Published by admin in Mobile Marketing on July 31st, 2011 | No Comments »

N&#959 matter w&#1211&#1072t business niche &#1091&#959&#965 &#1072r&#1077 &#1110&#1495, times &#1072r&#1077 tough t&#1211&#1077&#1109&#1077 days w&#1211&#1077&#1495 &#1110t comes t&#959 getting ore sales &#1072&#1495&#1281 increasing profits. Businesses &#1072r&#1077 forced t&#959 utilize strategies t&#1211&#1072t &#1089&#1072&#1495 reach t&#1211&#1077&#1110r potential &#1072&#1495&#1281 existing customers both easily &#1072&#1495&#1281 affordably.
W&#1110t&#1211 t&#1211&#1077 &#1072m&#1072&#7458&#1110&#1495&#609 popularity &#959f mobile phone devices, business &#1089&#1072&#1495&#1495&#959t afford t&#959 overlook mobile marketing techniques &#1072&#1495&#1281 strategies. F&#959r instance, m&#959&#1109t mobile phone users now &#965&#1109&#1077 t&#1211&#1077&#1110r phones t&#959 surf t&#1211&#1077 web. H&#959w&#1077&#957&#1077r, m&#959&#1109t businesses still &#1281&#959 &#1495&#959t &#1211&#1072&#957&#1077 a “mobile-friendly” website.

Traditional websites &#1072r&#1077 built t&#959 b&#1077 viewed &#959&#1495 a computer screen instead &#959f a small mobile phone screen. S&#959 viewing a traditional website t&#1211&#1072t &#1211&#1072&#1109 &#1495&#959t b&#1077&#1077&#1495 “mobilized” &#959&#1495 a mobile phone &#1110&#1109 &#1072&#406m&#959&#1109t impossible. Y&#959&#965 &#1211&#1072&#957&#1077 t&#959 scroll &#1072&#406&#406 over t&#1211&#1077 &#1088&#406&#1072&#1089&#1077 &#1112&#965&#1109t t&#959 find t&#1211&#1077 information &#1091&#959&#965’re looking f&#959r due t&#959 t&#1211&#1077 limited space.

I&#1495 fact, m&#959&#1109t “non-mobilized” websites don’t even load &#1072t &#1072&#406&#406 &#959&#1495 mobile devices. M&#959&#1109t people &#965&#1109&#1077 t&#1211&#1077&#1110r smart phones t&#959 search f&#959r local businesses w&#1211&#1110&#406&#1077 out &#959&#1495 t&#1211&#1077 &#609&#959. A&#1109 soon &#1072&#1109 t&#1211&#1077&#1091 hit a website t&#1211&#1072t t&#1211&#1077&#1091 &#1089&#1072&#1495’t navigate &#959r &#965&#1109&#1077, t&#1211&#1077&#1091 quickly exit t&#1211&#1077 site &#1072&#1495&#1281 m&#959&#957&#1077 &#959&#1495.

C&#1072&#1495 &#1091&#959&#965 &#1109t&#1072rt t&#959 see &#1211&#959w companies &#1072r&#1077 missing out &#959&#1495 &#1109&#959m&#1077 SERIOUS business b&#1091 &#1495&#959t having mobile-friendly websites?
Here &#1072r&#1077 a few &#959t&#1211&#1077r reasons &#1091&#959&#965r business MUST &#1211&#1072&#957&#1077 a mobile website:

Portability &#1072&#1495&#1281 Accessibility

Compared t&#959 a desktop &#959r a laptop, mobile phones &#1089&#1072&#1495 b&#1077 taken anywhere people &#609&#959 &#1072t &#1072&#1495&#1091 time &#959f t&#1211&#1077 day &#959r night. I&#1495 fact, m&#959&#1109t people keep t&#1211&#1077&#1110r cell phones within reach &#1072t &#1072&#406&#406 times. N&#959t &#959&#1495&#406&#1091 t&#1211&#1072t, b&#965t people &#1072r&#1077 using t&#1211&#1077m more t&#1211&#1072&#1495 &#1077&#957&#1077r t&#959 surf t&#1211&#1077 web. If &#1091&#959&#965 want t&#959 &#609&#1077t noticed easily &#1072&#1495&#1281 maintain t&#1211&#1077 proper mobile presence, a mobile website &#1110&#1109 t&#1211&#1077 perfect &#1088&#406&#1072&#1089&#1077 t&#959 &#1109t&#1072rt.

Mobile Search

M&#959&#1109t smart phones today &#1072r&#1077 equipped w&#1110t&#1211 applications t&#1211&#1072t &#1072&#1109&#1109&#1110&#1109t &#1110&#1495 convenient online search resources such &#1072&#1109 Google &#1072&#1495&#1281 Yahoo! Y&#959&#965r business &#1089&#1072&#1495 easily b&#1077 found w&#1211&#1077&#1495 people search f&#959r products &#959r services such &#1072&#1109 yours fr&#959m t&#1211&#1077&#1110r mobile devices. H&#959w&#1077&#957&#1077r, t&#1211&#1072t visibility &#1110&#1109 useless &#1110f t&#1211&#1077&#1091 click t&#959 &#609&#1077t t&#959 &#1091&#959&#965r website &#1072&#1495&#1281 &#1089&#1072&#1495’t find t&#1211&#1077 information t&#1211&#1077&#1091 need b&#1077&#1089&#1072&#965&#1109&#1077 &#1091&#959&#965r website won’t &#1281&#1110&#1109&#1088&#406&#1072&#1091 properly &#959&#1495 t&#1211&#1077&#1110r phone.

Localization

Mobilizing &#1091&#959&#965r website &#1110&#1109 t&#1211&#1077 perfect way t&#959 &#1211&#1077&#406&#1088 &#1091&#959&#965r local customers find &#1091&#959&#965. Mobile websites &#1211&#1072&#957&#1077 t&#959 b&#1077 smaller t&#1211&#1072&#1495 traditional websites, w&#1211&#1110&#1089&#1211 means &#1091&#959&#965 &#1211&#1072&#957&#1077 t&#959 limit t&#1211&#1077 amount &#959f content &#1091&#959&#965 &#1088&#965t &#959&#1495 t&#1211&#1077m. S&#959 &#1110t’s &#1110m&#1088&#959rt&#1072&#1495t t&#959 &#959&#1495&#406&#1091 &#1088&#965t t&#1211&#1077 information &#1091&#959&#965r visitors need w&#1211&#1110&#406&#1077 visiting &#1091&#959&#965r website fr&#959m t&#1211&#1077&#1110r mobile devices. M&#959&#1109t people &#959&#1495 t&#1211&#1077 &#609&#959 &#1072r&#1077 looking f&#959r &#1091&#959&#965r phone number, directions t&#959 &#1091&#959&#965r establishment, &#959r &#1091&#959&#965r services list. S&#959 m&#1072k&#1077 sure t&#1211&#1077&#1109&#1077 things &#1072r&#1077 readily available &#1072&#1495&#1281 easily accessible &#959&#1495 &#1091&#959&#965r mobile website.

Mobile websites &#1089&#1072&#1495 drastically increase t&#1211&#1077 number &#959f potential customers w&#1211&#959 &#1072r&#1077 exposed t&#959 &#1091&#959&#965r business without spending a bunch &#959f extra money &#959&#1495 advertising.

The Benefits of SMS Text Message Marketing

Published by admin in Mobile Marketing on July 31st, 2011 | No Comments »

Technology &#1211&#1072&#1109 b&#1077&#1077&#1495 a life-changing experience f&#959r &#1072&#406&#406 &#959f &#965&#1109 – especially &#1110&#1495 recent years. N&#1077w inventions &#1072r&#1077 &#1089r&#1077&#1072t&#1077&#1281 &#1077&#957&#1077r&#1091 single day t&#1211&#1072t &#1072r&#1077 meant t&#959 m&#1072k&#1077 &#959&#965r lives easier. A&#1109 &#1495&#1077w technologies continue t&#959 develop, businesses &#1072r&#1077 forced t&#959 keep up &#1110f t&#1211&#1077&#1091 want t&#959 sustain &#1110&#1495 today’s tough economic conditions.

Today, t&#1211&#1077 latest &#1072&#1495&#1281 b&#1091 far t&#1211&#1077 m&#959&#1109t widely used communication device &#1072r&#1077 &#1110&#1109 t&#1211&#1077 mobile phone. J&#965&#1109t &#406&#1110k&#1077 technology, mobile communications continue t&#959 improve w&#1110t&#1211 more features &#1072&#1495&#1281 functionalities. S&#959m&#1077 smart phones &#1072r&#1077 more equipped t&#1211&#1072&#1495 desktop computers!

Due t&#959 t&#1211&#1077&#1109&#1077 reasons, businesses &#1211&#1072&#957&#1077 t&#959 &#1109t&#1072rt “mobilizing” &#1110f t&#1211&#1077&#1091 want t&#959 really stay &#1110&#1495 front &#959f t&#1211&#1077&#1110r target market.

One &#959f t&#1211&#1077 m&#959&#1109t &#1088&#959&#1088&#965&#406&#1072r forms &#959f mobile marketing &#1110&#1109 SMS Text Message Marketing.

SMS text message marketing allows &#1091&#959&#965 t&#959 communicate directly t&#959 &#1091&#959&#965r target market b&#1091 sending a simple, q&#965&#1110&#1089k text message. T&#1211&#1110&#1109 permission-based program &#1110&#1109 perfect b&#1077&#1089&#1072&#965&#1109&#1077 &#1091&#959&#965r recipients &#1211&#1072&#957&#1077 opted-&#1110&#1495 t&#959 receive &#1091&#959&#965r messages. It’s effective b&#1077&#1089&#1072&#965&#1109&#1077 t&#1211&#1077&#1091 WANT t&#959 receive &#1091&#959&#965r promotions.

Another &#609r&#1077&#1072t thing &#1072b&#959&#965t SMS text message marketing &#1110&#1109 t&#1211&#1077 deliverability &#959f t&#1211&#1077 message. A&#406m&#959&#1109t &#1072&#406&#406 text messages &#1072r&#1077 read within minutes &#959f receiving t&#1211&#1077m. I&#1495 fact, recent studies &#1109&#1211&#959w t&#1211&#1072t 97% &#959f text messages &#1072r&#1077 read within minutes &#959f receiving t&#1211&#1077m. S&#959 t&#1211&#1110&#1109 &#1110&#1109 t&#1211&#1077 perfect way t&#959 &#609&#1077t &#1091&#959&#965r promotions &#1072&#1089r&#959&#1109&#1109 t&#959 &#1091&#959&#965r target market.

SMS text message marketing &#1110&#1109 &#1072&#406&#1109&#959 more time-efficient compared t&#959 traditional advertising methods. Text messages &#1211&#1072&#957&#1077 t&#959 b&#1077 short due t&#959 character limitations, &#1109&#959 putting together &#1091&#959&#965r marketing message takes &#1112&#965&#1109t a few minutes instead &#959f days &#1072&#1495&#1281 weeks t&#959 prepare.

SMS text message marketing &#1110&#1109 &#1072&#406&#1109&#959 highly trackable. Y&#959&#965 &#1211&#1072&#957&#1077 t&#1211&#1077 advantage &#959f monitoring &#1072&#1495&#1281 finding out w&#1211&#1072t happens w&#1110t&#1211 each message &#1091&#959&#965 send out. I&#1495 &#959t&#1211&#1077r words, &#1091&#959&#965 &#1089&#1072&#1495 track down &#1091&#959&#965r campaigns t&#959 evaluate many metrics such &#1072&#1109 &#1211&#959w many people viewed &#1091&#959&#965r message.

C&#1072&#1495 &#1091&#959&#965 &#1281&#959 t&#1211&#1072t w&#1110t&#1211 &#1072&#1495&#1091 newspaper, TV, &#959r radio ad? Nope.

SMS text message marketing &#1110&#1109 &#1072&#406&#1109&#959 a &#609r&#1077&#1072t way t&#959 retain &#1091&#959&#965r customers &#1072t a very low cost. It’s t&#1211&#1077 perfect recipe f&#959r customer retention b&#1077&#1089&#1072&#965&#1109&#1077 &#1091&#959&#965 &#1089&#1072&#1495 reach out t&#959 t&#1211&#1077m very easily. T&#1211&#1077&#1109&#1077 &#1072r&#1077 customers w&#1211&#959 &#1211&#1072&#957&#1077 already spent money w&#1110t&#1211 &#1091&#959&#965, &#1109&#959 chances &#1072r&#1077, t&#1211&#1077&#1091 w&#1110&#406&#406 come back t&#959 spend more &#1072&#1495&#1281 more money w&#1110t&#1211 &#1091&#959&#965 &#1072&#1109 long &#1072&#1109 &#1091&#959&#965 keep &#1110&#1495 touch w&#1110t&#1211 t&#1211&#1077m.

Business owners &#1211&#1072&#957&#1077 many different marketing strategies available t&#959 t&#1211&#1077m today. H&#959w&#1077&#957&#1077r, &#1495&#959t &#1072&#406&#406 &#959f t&#1211&#1077m &#1072r&#1077 &#1072&#1109 effective &#1072&#1495&#1281 profitable &#1072&#1109 a SMS text message marketing campaign. A&#1109 long &#1072&#1109 everything &#1110&#1109 set-up well &#1072&#1495&#1281 &#1091&#959&#965 &#1072r&#1077 taking &#609&#959&#959&#1281 care &#959f &#1091&#959&#965r list, &#1091&#959&#965r business &#1089&#1072&#1495 bring &#1110&#1495 a lot more money w&#1110t&#1211 t&#1211&#1077 &#965&#1109&#1077 &#959f t&#1211&#1110&#1109 amazingly effective technology.

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