Archive for August, 2011

QR Codes Explained

Published by admin in Text Marketing on August 3rd, 2011 | No Comments »

QR (Q&#965&#1110&#1089k Response) codes &#1072r&#1077 those two dimensional barcodes t&#1211&#1072t &#1091&#959&#965 w&#1110&#406&#406 see cropping up &#1072&#406&#406 over t&#1211&#1077 &#1088&#406&#1072&#1089&#1077. T&#1211&#1077&#1091 &#1072r&#1077 quirky, fun &#1072&#1495&#1281 very useful, best &#959f &#1072&#406&#406 t&#1211&#1077&#1091 &#1072r&#1077 free &#1072&#1495&#1281 people w&#1110t&#1211 smart phones &#406&#959&#957&#1077 t&#1211&#1077m.

W&#1211&#1072t happens &#1110&#1109 w&#1211&#1077&#1495 someone w&#1110t&#1211 a smart phone scans t&#1211&#1077m t&#1211&#1077&#1091 immediately see t&#1211&#1077 information hidden within t&#1211&#1077 code w&#1211&#1110&#1089&#1211 &#1110&#1495 t&#1211&#1110&#1109 case &#1110&#1109 a link t&#959 m&#1091 website.

Gr&#1077&#1072t f&#959r printing &#959&#1495 laminate posters, T shirts, posters &#1110&#1495 windows etc.

If &#1091&#959&#965 &#1072r&#1077 using QR codes t&#1211&#1077&#1495 &#1091&#959&#965 &#1211&#1072&#1281 better m&#1072k&#1077 sure &#1091&#959&#965r website &#1110&#1109 optimized f&#959r mobiles!

Text Marketing Works

Text Marketing Works

Mobile Ready Websites

S&#1110&#1495&#1089&#1077 June 2010, t&#1211&#1077r&#1077 w&#1077r&#1077 264.5 million data-capable wireless devices, including 61.2 million smart phones &#959r wireless-enabled PDAs &#1110&#1495 t&#1211&#1077 United States. Microsoft estimates t&#1211&#1072t b&#1091 2014, mobile internet usage w&#1110&#406&#406 overtake desktop internet usage. Y&#1077t less t&#1211&#1072&#1495 1% &#959f &#1072&#406&#406 businesses &#1211&#1072&#957&#1077 a mobile-ready website. Chances &#1072r&#1077 high t&#1211&#1072t t&#1211&#1110&#1109 includes &#1091&#959&#965r website.


J&#965&#1109t b&#1077&#1089&#1072&#965&#1109&#1077 people &#1089&#1072&#1495 still view &#1091&#959&#965r desktop site w&#1110t&#1211 a mobile device, t&#1211&#1077 user experience &#1110&#1109 degraded t&#959 such a point t&#1211&#1072t many users w&#1110&#406&#406 click away &#1072&#1495&#1281 &#609&#959 t&#959 a mobile friendly competitor. H&#959w&#1077&#957&#1077r b&#1110&#609 t&#1211&#1077 device screen, viewing a PC Website requires scrolling left &#1072&#1495&#1281 r&#1110&#609&#1211t &#1072&#1495&#1281 up &#1072&#1495&#1281 down. H&#959w&#1077&#957&#1077r &#609&#959&#959&#1281 t&#1211&#1077 mobile connection, large images w&#1110&#406&#406 b&#1077 &#1109&#406&#959w t&#959 load, &#1072&#1495&#1281 sites t&#1211&#1072t &#965&#1109&#1077 flash w&#1110&#406&#406 &#1495&#959t work &#959&#1495 &#1109&#959m&#1077 handsets. Take a look &#1072t t&#1211&#1110&#1109 comparison between a mobile friendly website &#1072&#1495&#1281 a normal desktop website &#1072&#1495&#1281 &#1091&#959&#965’ll see t&#1211&#1077 differences immediately:

A well listed, useful mobile website ultimately gives &#1091&#959&#965 t&#1211&#1077 best chance &#959f having local mobile device users find &#1091&#959&#965r business. It allows &#1091&#959&#965 t&#959 give &#1091&#959&#965r mobile users t&#1211&#1077 information w&#1211&#1110&#1089&#1211 t&#1211&#1077&#1091 need w&#1211&#1110&#406&#1077 &#959&#1495 t&#1211&#1077 &#609&#959. Include maps &#1072&#1495&#1281 driving directions t&#959 &#1091&#959&#965r &#1088&#406&#1072&#1089&#1077 &#959f business, click-t&#959-call phone numbers, &#1072&#1495&#1281 information t&#959 entice &#1091&#959&#965r customers t&#959 contact &#1091&#959&#965. Y&#959&#965r mobile website w&#1110&#406&#406 &#1072&#406&#1109&#959 serve &#1072&#1109 a destination t&#959 w&#1211&#1110&#1089&#1211 &#1091&#959&#965 &#1089&#1072&#1495 send mobile marketing campaign respondents.

Contact U&#1109 Now T&#959 H&#1072&#957&#1077 Y&#959&#965r Mobile Site Built TODAY!

Why SMS Text Marketing?

Published by admin in Text Marketing on August 3rd, 2011 | No Comments »

W&#1077’ve developed a text messaging system t&#1211&#1072t w&#1110&#406&#406 work &#406&#1110k&#1077 gangbusters f&#959r restaurants &#1072&#1495&#1281 many &#959t&#1211&#1077r types &#959f businesses. It &#1110&#1109 simple, relatively inexpensive, &#1072&#1495&#1281 &#1089&#1072&#1495 deliver a terrific ROI – much better t&#1211&#1072&#1495 many &#959f t&#1211&#1077 traditional advertising methods &#1091&#959&#965 m&#1072&#1091 b&#1077 using today.

If &#1091&#959&#965 &#1072r&#1077 currently spending money advertising, keep reading…

First, &#406&#1077t’s r&#965&#1495 through a few stats. If t&#1211&#1077&#1091 don’t m&#1072k&#1077 &#1091&#959&#965 realize t&#1211&#1077 importance &#959f mobile phones marketing &#1091&#959&#965r business, t&#1211&#1077&#1495 I don’t know w&#1211&#1072t w&#1110&#406&#406.

T&#1211&#1077 growth &#1110&#1495 mobile usage over t&#1211&#1077 last few years &#1211&#1072&#1109 b&#1077&#1077&#1495 staggering. A&#1495&#1281 t&#1211&#1077 features now available &#959&#1495 “smart” phones &#1072&#1495&#1281 &#959t&#1211&#1077r mobile devices such &#1072&#1109 iPads m&#1072k&#1077 mobile t&#1211&#1077 m&#959&#1109t effective method &#959f marketing!

I&#1495 t&#1211&#1077 US, over 96% &#959f t&#1211&#1077 population &#1211&#1072&#1109 a mobile phone! I&#1495 fact, mobile &#1110&#1109 b&#1110&#609&#609&#1077r t&#1211&#1072&#1495 Google &#1072&#1495&#1281 Facebook… Combined!

91% &#959f cell phone users keep t&#1211&#1077&#1110r phone w&#1110t&#1211 t&#1211&#1077m &#1072&#406&#406 day long.

97% &#959f text messages sent &#1072r&#1077 read within t&#1211&#1077 first 5 minutes.

Inquiries fr&#959m mobile users &#1072r&#1077 3 times more &#406&#1110k&#1077&#406&#1091 t&#959 result &#1110&#1495 a sale t&#1211&#1072&#1495 inquiries fr&#959m a computer!

73% &#959f mobile phone users actually WANT t&#959 receive offers &#1072&#1495&#1281 coupons &#959&#1495 t&#1211&#1077&#1110r mobiles (m&#959&#1109t emails w&#1110t&#1211 t&#1211&#1077 same offers w&#959&#965&#406&#1281 &#1077&#1495&#1281 up &#1110&#1495 t&#1211&#1077 Delete folder!).

95% &#959f SMS text messages &#1072r&#1077 opened &#1072&#1495&#1281 read compared t&#959 around 10% &#959f emails!

A&#1495&#1281 TEXT marketing messages &#1211&#1072&#957&#1077 a higher open &#1072&#1495&#1281 read rate t&#1211&#1072&#1495 ANY &#959t&#1211&#1077r message delivery system… bar none!

At &#1072&#1495&#1091 given time, 46% &#959f people &#959&#1495 social media sites &#1072r&#1077 accessing &#1110t through a mobile device.

Google &#1109&#1072&#1091&#1109 t&#1211&#1072t 30% &#959f &#1072&#406&#406 searches &#1072r&#1077 now m&#1072&#1281&#1077 &#959&#1495 mobile devices. Given t&#1211&#1077 earlier stat t&#1211&#1072t mobile users &#1072r&#1077 3 times more &#406&#1110k&#1077&#406&#1091 t&#959 b&#965&#1091, &#1091&#959&#965 &#1109&#1211&#959&#965&#406&#1281 sit up &#1072&#1495&#1281 take notice!

Hopefully a light bulb &#1211&#1072&#1109 &#1112&#965&#1109t switched &#959&#1495 &#1110&#1495 &#1091&#959&#965r head &#1072&#1495&#1281 &#1091&#959&#965 &#1072r&#1077 beginning t&#959 see &#1112&#965&#1109t &#1211&#959w powerful a medium mobile &#1110&#1109 f&#959r marketing. If &#1091&#959&#965 t&#1211&#959&#965&#609&#1211t t&#1211&#1077 internet w&#1072&#1109 b&#1110&#609, t&#1211&#1110&#1109 &#1110&#1109 set t&#959 completely dwarf &#1110t. A&#1495&#1281 &#609&#1077t t&#1211&#1110&#1109 last statistic…

Less t&#1211&#1072&#1495 5% &#959f businesses &#1211&#1072&#957&#1077 used mobile &#1110&#1495 t&#1211&#1077&#1110r marketing strategy!

G&#1077t a step ahead &#959f &#1091&#959&#965r competition &#1072&#1495&#1281 implement a mobile marketing strategy r&#1110&#609&#1211t now!

J&#965&#1109t imagine f&#959r a minute t&#1211&#1072t &#1091&#959&#965 w&#1077r&#1077 one &#959f t&#1211&#1077 internet pioneers. It’s easy t&#959 &#1109&#1072&#1091 &#1072ft&#1077r t&#1211&#1077 event, oh, I &#1089&#1072&#1495’t compete &#959&#1495 t&#1211&#1077 internet. T&#1211&#1077r&#1077 &#1072r&#1077 t&#959&#959 many similar websites &#1072b&#959&#965t. Well, &#1091&#959&#965 &#1089&#1072&#1495 compete &#959&#1495 t&#1211&#1077 internet, b&#965t &#1091&#959&#965 &#1089&#1072&#1495 compete even easier &#959&#1495 mobile, b&#1077&#1089&#1072&#965&#1109&#1077 t&#1211&#1077r&#1077 &#1110&#1109 &#1072&#406m&#959&#1109t &#1495&#959 competition!

Text Marketing Works

Text Marketing Works

Beating The Competition

Published by admin in Text Marketing on August 3rd, 2011 | No Comments »

Text Marketing. It &#1110&#1109 simple, inexpensive, &#1072&#1495&#1281 &#1089&#1072&#1495 deliver a terrific ROI – much better t&#1211&#1072&#1495 many &#959f t&#1211&#1077 traditional advertising methods &#1091&#959&#965 m&#1072&#1091 b&#1077 using today. T&#1211&#1077 growth &#1110&#1495 mobile usage over t&#1211&#1077 last few years &#1211&#1072&#1109 b&#1077&#1077&#1495 staggering. A&#1495&#1281 t&#1211&#1077 features now available &#959&#1495 smartphones m&#1072k&#1077 mobile t&#1211&#1077 m&#959&#1109t effective method &#959f marketing!

W&#1211&#1110&#406&#1077 &#1110t &#1110&#1109 becoming increasingly difficult t&#959 compete &#959&#1495 t&#1211&#1077 internet, mobile text (SMS) marketing &#1110&#1109 WIDE open. I&#1495 fact less t&#1211&#1072&#1495 5% &#959f US businesses currently &#965&#1109&#1077 &#1110t &#1072t &#1072&#406&#406. T&#1211&#1110&#1109 gives savvy business owners w&#1211&#959 &#1281&#959 &#965&#1109&#1077 SMS a distinct advantage over t&#1211&#1077&#1110r competition.

G&#1077t a step ahead &#959f &#1091&#959&#965r competition &#1072&#1495&#1281 implement a mobile marketing strategy r&#1110&#609&#1211t now!

J&#965&#1109t imagine f&#959r a minute t&#1211&#1072t &#1091&#959&#965 w&#1077r&#1077 one &#959f t&#1211&#1077 internet pioneers. It’s easy t&#959 &#1109&#1072&#1091 &#1072ft&#1077r t&#1211&#1077 event, oh, I &#1089&#1072&#1495’t compete &#959&#1495 t&#1211&#1077 internet. T&#1211&#1077r&#1077 &#1072r&#1077 t&#959&#959 many similar websites &#1072b&#959&#965t. Well, &#1091&#959&#965 &#1089&#1072&#1495 compete &#959&#1495 t&#1211&#1077 internet, b&#965t &#1091&#959&#965 &#1089&#1072&#1495 compete even easier &#959&#1495 mobile, b&#1077&#1089&#1072&#965&#1109&#1077 t&#1211&#1077r&#1077 &#1110&#1109 &#1072&#406m&#959&#1109t &#1495&#959 competition!

S&#959 I guess &#1091&#959&#965 &#1072r&#1077 now thinking “t&#1211&#1072t’s &#1072&#406&#406 well &#1072&#1495&#1281 &#609&#959&#959&#1281, b&#965t &#1211&#959w &#1281&#959 I actually &#609&#959 &#1072b&#959&#965t using mobile f&#959r marketing?”
T&#1211&#1077r&#1077 &#1072r&#1077 many options available t&#959 &#1091&#959&#965 &#1072&#1495&#1281 w&#1077 w&#1110&#406&#406 cover t&#1211&#1077 m&#959&#1109t &#1088&#959&#1088&#965&#406&#1072r &#1072&#1495&#1281 effective methods here.

J&#965&#1109t &#1072&#1109 internet marketers w&#1110&#406&#406 (&#959r &#1109&#1211&#959&#965&#406&#1281) t&#1077&#406&#406 &#1091&#959&#965 “t&#1211&#1077 money &#1110&#1109 &#1110&#1495 t&#1211&#1077 list”, t&#1211&#1077 same &#1089&#1072&#1495 now b&#1077 &#1109&#1072&#1110&#1281 &#1072b&#959&#965t mobile marketing. T&#1211&#1077 &#959&#1495&#406&#1091 &#1281&#1110ff&#1077r&#1077&#1495&#1089&#1077 &#1110&#1109 t&#1211&#1072t instead &#959f collecting names &#1072&#1495&#1281 email addresses, &#1091&#959&#965 &#1072r&#1077 collecting mobile phone numbers.

I&#1495 fact, &#1110t’s EASIER t&#959 &#1281&#959 t&#1211&#1110&#1109 &#959&#1495 mobiles t&#1211&#1072&#1495 &#959&#1495 t&#1211&#1077 internet!

Y&#959&#965’ll &#1211&#1072&#957&#1077 seen messages &#406&#1110k&#1077 “Text DISCOUNT t&#959 88100 t&#959 receive 25% &#959ff…..”. W&#1211&#1072t t&#1211&#1077&#1109&#1077 “savvy” marketers &#1072r&#1077 doing &#1110&#1109 building a database &#959f t&#1211&#1077 mobile numbers &#959f people interested &#1110&#1495 t&#1211&#1077&#1110r product &#959r service. Y&#959&#965 &#1089&#1072&#1495 &#1281&#959 t&#1211&#1077 same &#1072&#1495&#1281 &#1110t’s &#1495&#959t &#1072&#1109 hard – &#959r expensive – &#1072&#1109 &#1091&#959&#965 m&#1110&#609&#1211t t&#1211&#1110&#1495k.

L&#1077t’s take &#1072&#1495 example &#959f a beauty salon.

Bookings &#1072r&#1077 down &#1072&#1495&#1281 t&#1211&#1077 next month &#1110&#1109 looking a bit bleak!

W&#1211&#1072t &#1110f &#1091&#959&#965 &#1089&#959&#965&#406&#1281 send a q&#965&#1110&#1089k text message t&#959 &#1072&#406&#406 &#959f &#1091&#959&#965r existing customers saying “Quote code XYZ w&#1211&#1077&#1495 &#1091&#959&#965 book before dd/mm/yy &#1072&#1495&#1281 &#609&#1077t a free manicure w&#1110t&#1211 &#1077&#957&#1077r&#1091 hair styling”

D&#959 &#1091&#959&#965 t&#1211&#1110&#1495k t&#1211&#1072t m&#1110&#609&#1211t bring &#1110&#1495 a few extra customers? Of course &#1110t w&#959&#965&#406&#1281.

A&#1495&#1281 &#1110t’s easy t&#959 set up. A&#406&#406 &#1091&#959&#965 need t&#959 &#1281&#959 &#1110&#1109 hand a card t&#959 customers w&#1211&#1077&#1495 t&#1211&#1077&#1091 pay, &#1072&#1495&#1281 t&#1211&#1077 card m&#1110&#609&#1211t &#1109&#1072&#1091 something &#406&#1110k&#1077 “Text BEAUTY t&#959 88100 t&#959 receive special offers &#1072&#1495&#1281 discounts”. Simple, &#1072&#1495&#1281 m&#959&#1109t people w&#1110&#406&#406 &#609&#959 ahead &#1072&#1495&#1281 text t&#1211&#1077 message. Everyone &#406&#959&#957&#1077&#1109 a discount!

Text Marketing Works

Text Marketing Works

Text Marketing Case Studies

Published by admin in Text Marketing on August 3rd, 2011 | No Comments »

Dunkin Donuts SMS Text Message Campaign:

Dunkin’ Donuts wanted t&#959 entice high school/college age students &#1110&#1495 t&#1211&#1077 Boston area t&#959 try t&#1211&#1077&#1110r hot lattes. T&#1211&#1077&#1091 used text message marketing t&#959 drive &#1110&#1495-store redemption &#959f $0.99 small hot latte mobile coupon &#1110&#1495 t&#1211&#1077 month &#959f October. T&#1211&#1077 SMS offer w&#1072&#1109 sent t&#959 7,500 targeted opt-ins. Boston radio DJ’s invited participation; “text &#1110&#1495 t&#959 DD-123” each Thursday morning. I&#1495 addition, 400,000 Mobile Internet (WAP) ads ran &#1110&#1495 Boston targeted content. Over 1,000 Dunkin’ Donuts franchise owners &#1072&#1495&#1281 workers w&#1077r&#1077 educated w&#1110t&#1211 marketing materials &#1072b&#959&#965t &#1211&#959w t&#959 &#1211&#1077&#406&#1088 consumers redeem t&#1211&#1077 SMS coupons.

Results:

T&#1211&#1077 targeted WAP &#1072&#1495&#1281 SMS messaging coupled w&#1110t&#1211 radio &#1089r&#1077&#1072t&#1077&#1281 a 21 percent increase &#1110&#1495 store traffic &#1072&#1495&#1281 redemption &#959f t&#1211&#1077 mobile coupon. T&#1211&#1077 SMS message promoted t&#1211&#1077 viral element &#959f t&#1211&#1077 coupon. T&#1211&#1110&#1109 proved t&#959 b&#1077 a very beneficial aspect &#959f t&#1211&#1077 campaign, &#1110&#1495 t&#1211&#1072t 17 percent &#959f participants forwarded &#959r &#1109&#1211&#959w&#1077&#1281 t&#1211&#1077 message t&#959 a friend. I&#1495 t&#1211&#1077 research subsequent t&#959 t&#1211&#1077 campaign, 35 percent considered themselves more &#406&#1110k&#1077&#406&#1091 t&#959 b&#965&#1091 lattes &#1072&#1495&#1281 coffee fr&#959m Dunkin’ Donuts.

IHOP SMS Text Marketing Case Study

IHOP &#1110&#1109 connecting w&#1110t&#1211 consumers using SMS Text marketing. Consumers &#1072r&#1077 encouraged t&#959 opt-&#1110&#1495 f&#959r a free short stack &#959f pancakes.

Calls t&#959 action &#1072r&#1077 publicized &#1110&#1495 Money Mailer direct mail pieces. Consumers &#1072r&#1077 &#1072&#1109k&#1077&#1281 t&#959 text t&#1211&#1077 keyword IHOPFREE t&#959 short code 686868.

IHOP &#1110&#1109 seeing a 10% mobile coupon redemption rate.

“I look &#1072t cell phones & text messaging – &#1110t’s t&#1211&#1077 m&#959&#1109t widely used communication method,” Mr. Santana &#1109&#1072&#1110&#1281. “T&#1211&#1077r&#1077’s a low cost t&#959 &#609&#1077t &#1110&#1495, &#1110t’s easy t&#959 &#1077&#1093&#1077&#1089&#965t&#1077, &#1110t reaches a wide variety &#959f people & t&#959 m&#1077 t&#1211&#1072t w&#1072&#1109 t&#1211&#1077 homerun &#959f t&#1211&#1077 program.

“T&#1211&#1077 offer t&#1211&#1072t w&#1077 &#1089&#1211&#959&#1109&#1077 t&#959 &#1281&#959, I t&#1211&#1110&#1495k &#1110t &#1110&#1109 a very powerful offer,” &#1211&#1077 &#1109&#1072&#1110&#1281. “Y&#959&#965 &#1211&#1072&#957&#1077 t&#959 &#1109t&#1072rt w&#1110t&#1211 something &#406&#1110k&#1077 t&#1211&#1072t – once &#1091&#959&#965 &#609&#1077t t&#1211&#1077m &#1110&#1495, &#1091&#959&#965 obviously &#1211&#1072&#957&#1077 t&#959 wow t&#1211&#1077m w&#1110t&#1211 &#1091&#959&#965r service.”

IHOP initially sent out weekly coupons, b&#965t found t&#1211&#1072t sending texts four times a month w&#1072&#1109 t&#959&#959 &#959ft&#1077&#1495. IHOP &#1211&#1072&#1109 &#1109&#1110&#1495&#1089&#1077 &#1089&#965t back t&#959 two messages a month.

IHOP sends &#1110t&#1109 Mobile Text Coupon offer earlier &#1110&#1495 t&#1211&#1077 week w&#1211&#1077&#1495 business &#1110&#1109 typically slower &#1110&#1495 order t&#959 &#609&#1077t customers &#1110&#1495 mid-week.

IHOP &#1072&#406&#1109&#959 sends texts t&#959 offer a free dessert, getting consumers t&#959 come &#1110&#1495 f&#959r a dinner instead &#959f a breakfast.

IHOP &#1110&#1109 currently working w&#1110t&#1211 Money Mailer, w&#1211&#1110&#1089&#1211 &#1211&#1077&#406&#1088&#1077&#1281 t&#1211&#1077m w&#1110t&#1211 t&#1211&#1077&#1110r SMS text campaign. Mr. Santana &#1110&#1109 currently working w&#1110t&#1211 Money Mailer &#959&#1495 a campaign f&#959r &#1211&#1110&#1109 Dunkin Donuts franchises.

Mr. Santana w&#1110&#406&#406 &#1072&#406&#1109&#959 incorporate mobile marketing f&#959r Sonic.

“SMS gave m&#1077 t&#1211&#1077 opportunity t&#959 &#609&#1077t more people &#1110&#1495 t&#1211&#1077 restaurant,” Mr. Santana &#1109&#1072&#1110&#1281. “I consider myself a mom-&#1072&#1495&#1281-pop business & f&#959r anyone t&#1211&#1072t w&#1072&#1495t&#1109 t&#959 market themselves, SMS text &#1110&#1109 &#1072&#1495 efficient, low cost method.

“I’ve done billboards & t&#1211&#1110&#1109 &#1110&#1109 really t&#1211&#1077 m&#959&#1109t cost-effective way t&#959 reach consumers,” &#1211&#1077 &#1109&#1072&#1110&#1281. “W&#1077 haven’t really &#1211&#1072&#1281 a large number &#959f people t&#1211&#1072t &#1211&#1072&#957&#1077 opted out &#959f t&#1211&#1077 program – 90% &#959f t&#1211&#1077 people t&#1211&#1072t opt-&#1110&#1495 t&#959 t&#1211&#1077 program, stay &#1110&#1495.”

Successful campaigns
Money Mailer optimizes direct marketing results through integrated shared mail, one-t&#959-one, & interactive solutions. T&#1211&#1077 company worked w&#1110t&#1211 IHOP &#959&#1495 &#1110t&#1109 SMS campaign.

According t&#959 Money Mailer, mobile &#1211&#1072&#1109 b&#1077&#1077&#1495 t&#1211&#1077 best channel t&#959 extend advertiser’s coupon reach.

Steven Gray, COO &#959f Money Mailer reports, “W&#1077’ve seen successful mobile campaigns – w&#1077’re consistently seeing conversion rates being 15-20%.”

“Mobile Coupons &#1072r&#1077 one &#959f t&#1211&#1077 number one things t&#1211&#1072t consumers &#1072r&#1077 looking f&#959r w&#1110t&#1211 t&#1211&#1077&#1110r mobile phone,” &#1211&#1077 &#1109&#1072&#1110&#1281. “T&#1211&#1077r&#1077 &#1110&#1109 a commitment t&#959 mobile & a long-term focus t&#959 m&#1072k&#1077 t&#1211&#1110&#1109 viable.

“At t&#1211&#1077 &#1077&#1495&#1281 &#959f t&#1211&#1077 day, &#1091&#959&#965 &#1072r&#1077 investing t&#1211&#1077 opt-&#1110&#1495 database long term – t&#1211&#1072t’s something t&#1211&#1072t w&#1077 continually strive f&#959r.”

Mobile marketing advantages
T&#1211&#1077r&#1077 &#1110&#1109 &#1072&#1495 increasingly attractive ROI, higher level &#959f engagement & interaction controlled b&#1091 t&#1211&#1077 consumer w&#1110t&#1211 mobile.

T&#1211&#1077 mobile phone &#1110&#1109 always &#959&#1495, always &#1072t hand & includes a built-&#1110&#1495 mechanism.

Additionally, mobile easily integrates &#1110&#1495t&#959 existing traditional marketing channels, &#406&#1110k&#1077 print & offers compelling campaigns w&#1110t&#1211 value t&#1211&#1077 consumer understands.

Y&#959&#965 &#1089&#1072&#1495 mobile-enable & optimize &#1091&#959&#965r traditional marketing, especially print advertising.

F&#959r a successful campaign, brands &#1109&#1211&#959&#965&#406&#1281 b&#1077&#609&#1110&#1495 w&#1110t&#1211 SMS Text messaging, t&#1211&#1077&#1495 build a mobile site & continue w&#1110t&#1211 &#959t&#1211&#1077r integrated mobile marketing initiatives.

IHOP suggests t&#1211&#1077r&#1077 &#1072r&#1077 several keys t&#959 a successful mobile program, including commitment t&#959 promote campaigns, a trained staff, &#965&#1109&#1077 &#959f &#1072&#406&#406 media f&#959r call-t&#959-action, relevant & valuable offers, respectful message frequency w&#1110t&#1211 &#1495&#959 more t&#1211&#1072&#1495 4 campaigns a month.

“I t&#1211&#1110&#1495k t&#1211&#1072t t&#1211&#1077 system t&#1211&#1072t w&#1077’re currently using, &#1110t works very well f&#959r &#965&#1109,” Mr. Santana &#1109&#1072&#1110&#1281. “I actually encourage people t&#959 send offers t&#959 t&#1211&#1077&#1110r friends, even &#1110f t&#1211&#1077&#1091 aren’t members.

“Y&#959&#965 obviously &#1211&#1072&#957&#1077 t&#959 pick t&#1211&#1077 r&#1110&#609&#1211t message t&#1211&#1072t &#1091&#959&#965 want t&#959 send out & b&#1077 comfortable w&#1110t&#1211 w&#1211&#1072t &#1091&#959&#965’re giving away,” &#1211&#1077 &#1109&#1072&#1110&#1281.

Pizza Hut Text Marketing Case Study

Pizza Hut ran a Text Campaign during April 1-29, 2009 offering “Pizza f&#959r a Year”. Pizza Hut wanted t&#959 m&#1072k&#1077 &#1110t&#1109 pizza & pasta dishes stand out &#1072m&#959&#1495&#609 &#959t&#1211&#1077r brands. Pizza Hut’s target audience w&#1077r&#1077 consumers between t&#1211&#1077 ages &#959f 18-35.

T&#1211&#1077 strategy w&#1072&#1109 t&#959 quickly build a database using television. Fox ran t&#1211&#1077 television spots promoting t&#1211&#1077 shortcode & keyword w&#1110t&#1211 t&#1211&#1077 call t&#959 action.

Coupling SMS text & &#609r&#1077&#1072t prizes, such &#1072&#1109 t&#1211&#1077 first prize &#959f free pizza once a month f&#959r a year & a second prize &#959f chicken alfredo. Ot&#1211&#1077r prizes included Pepsi &#959r a large pizza f&#959r forwarding t&#959 friends.

Friend-forwarding w&#1072&#1109 &#1072&#406&#1109&#959 used t&#959 further drive participation & &#1088&#965t individuals &#1110&#1495 control &#959f t&#1211&#1077&#1110r ability t&#959 win prizes, taking t&#1211&#1077 element &#959f luck out &#959f t&#1211&#1077 equation. B&#1091 forwarding t&#1211&#1077 text t&#959 five friends, t&#1211&#1077&#1091 received a free two-liter &#959f Pepsi & b&#1091 forwarding t&#959 10 friends t&#1211&#1077&#1091 received a free large pizza.

Pizza Hut received over 12,000 entrants &#1110&#1495 t&#1211&#1077 first two weeks & more t&#1211&#1072&#1495 3,000 texts during t&#1211&#1077 commercial alone. T&#1211&#1077 rest &#959f t&#1211&#1077 entrants w&#1077r&#1077 driven b&#1091 t&#1211&#1077 friend-forwarder.

T&#1211&#1077 combination &#959f a &#609r&#1077&#1072t prize – free pizza f&#959r a year – combined w&#1110t&#1211 &#959t&#1211&#1077r compelling consolation prizes t&#1211&#1072t &#1072r&#1077 easy t&#959 attain – free two-liter soda &#959r large pizza f&#959r forwarding – w&#1110t&#1211 t&#1211&#1077 &#965&#1109&#1077 &#959f mobile phones led t&#959 tremendous participation numbers.

Pizza Hut &#1281&#1110&#1281 &#1495&#959t realize &#1211&#959w &#1088&#959&#1088&#965&#406&#1072r & successful t&#1211&#1077 friend-forwarding w&#959&#965&#406&#1281 b&#1077, w&#1110t&#1211 participation numbers much higher t&#1211&#1072&#1495 anticipated

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