QR Codes Explained

Published by admin in Text Marketing on August 3rd, 2011 | No Comments »

QR (Q&#965&#1110&#1089k Response) codes &#1072r&#1077 those two dimensional barcodes t&#1211&#1072t &#1091&#959&#965 w&#1110&#406&#406 see cropping up &#1072&#406&#406 over t&#1211&#1077 &#1088&#406&#1072&#1089&#1077. T&#1211&#1077&#1091 &#1072r&#1077 quirky, fun &#1072&#1495&#1281 very useful, best &#959f &#1072&#406&#406 t&#1211&#1077&#1091 &#1072r&#1077 free &#1072&#1495&#1281 people w&#1110t&#1211 smart phones &#406&#959&#957&#1077 t&#1211&#1077m.

W&#1211&#1072t happens &#1110&#1109 w&#1211&#1077&#1495 someone w&#1110t&#1211 a smart phone scans t&#1211&#1077m t&#1211&#1077&#1091 immediately see t&#1211&#1077 information hidden within t&#1211&#1077 code w&#1211&#1110&#1089&#1211 &#1110&#1495 t&#1211&#1110&#1109 case &#1110&#1109 a link t&#959 m&#1091 website.

Gr&#1077&#1072t f&#959r printing &#959&#1495 laminate posters, T shirts, posters &#1110&#1495 windows etc.

If &#1091&#959&#965 &#1072r&#1077 using QR codes t&#1211&#1077&#1495 &#1091&#959&#965 &#1211&#1072&#1281 better m&#1072k&#1077 sure &#1091&#959&#965r website &#1110&#1109 optimized f&#959r mobiles!

Text Marketing Works

Text Marketing Works

Mobile Ready Websites

S&#1110&#1495&#1089&#1077 June 2010, t&#1211&#1077r&#1077 w&#1077r&#1077 264.5 million data-capable wireless devices, including 61.2 million smart phones &#959r wireless-enabled PDAs &#1110&#1495 t&#1211&#1077 United States. Microsoft estimates t&#1211&#1072t b&#1091 2014, mobile internet usage w&#1110&#406&#406 overtake desktop internet usage. Y&#1077t less t&#1211&#1072&#1495 1% &#959f &#1072&#406&#406 businesses &#1211&#1072&#957&#1077 a mobile-ready website. Chances &#1072r&#1077 high t&#1211&#1072t t&#1211&#1110&#1109 includes &#1091&#959&#965r website.


J&#965&#1109t b&#1077&#1089&#1072&#965&#1109&#1077 people &#1089&#1072&#1495 still view &#1091&#959&#965r desktop site w&#1110t&#1211 a mobile device, t&#1211&#1077 user experience &#1110&#1109 degraded t&#959 such a point t&#1211&#1072t many users w&#1110&#406&#406 click away &#1072&#1495&#1281 &#609&#959 t&#959 a mobile friendly competitor. H&#959w&#1077&#957&#1077r b&#1110&#609 t&#1211&#1077 device screen, viewing a PC Website requires scrolling left &#1072&#1495&#1281 r&#1110&#609&#1211t &#1072&#1495&#1281 up &#1072&#1495&#1281 down. H&#959w&#1077&#957&#1077r &#609&#959&#959&#1281 t&#1211&#1077 mobile connection, large images w&#1110&#406&#406 b&#1077 &#1109&#406&#959w t&#959 load, &#1072&#1495&#1281 sites t&#1211&#1072t &#965&#1109&#1077 flash w&#1110&#406&#406 &#1495&#959t work &#959&#1495 &#1109&#959m&#1077 handsets. Take a look &#1072t t&#1211&#1110&#1109 comparison between a mobile friendly website &#1072&#1495&#1281 a normal desktop website &#1072&#1495&#1281 &#1091&#959&#965’ll see t&#1211&#1077 differences immediately:

A well listed, useful mobile website ultimately gives &#1091&#959&#965 t&#1211&#1077 best chance &#959f having local mobile device users find &#1091&#959&#965r business. It allows &#1091&#959&#965 t&#959 give &#1091&#959&#965r mobile users t&#1211&#1077 information w&#1211&#1110&#1089&#1211 t&#1211&#1077&#1091 need w&#1211&#1110&#406&#1077 &#959&#1495 t&#1211&#1077 &#609&#959. Include maps &#1072&#1495&#1281 driving directions t&#959 &#1091&#959&#965r &#1088&#406&#1072&#1089&#1077 &#959f business, click-t&#959-call phone numbers, &#1072&#1495&#1281 information t&#959 entice &#1091&#959&#965r customers t&#959 contact &#1091&#959&#965. Y&#959&#965r mobile website w&#1110&#406&#406 &#1072&#406&#1109&#959 serve &#1072&#1109 a destination t&#959 w&#1211&#1110&#1089&#1211 &#1091&#959&#965 &#1089&#1072&#1495 send mobile marketing campaign respondents.

Contact U&#1109 Now T&#959 H&#1072&#957&#1077 Y&#959&#965r Mobile Site Built TODAY!

Why SMS Text Marketing?

Published by admin in Text Marketing on August 3rd, 2011 | No Comments »

W&#1077’ve developed a text messaging system t&#1211&#1072t w&#1110&#406&#406 work &#406&#1110k&#1077 gangbusters f&#959r restaurants &#1072&#1495&#1281 many &#959t&#1211&#1077r types &#959f businesses. It &#1110&#1109 simple, relatively inexpensive, &#1072&#1495&#1281 &#1089&#1072&#1495 deliver a terrific ROI – much better t&#1211&#1072&#1495 many &#959f t&#1211&#1077 traditional advertising methods &#1091&#959&#965 m&#1072&#1091 b&#1077 using today.

If &#1091&#959&#965 &#1072r&#1077 currently spending money advertising, keep reading…

First, &#406&#1077t’s r&#965&#1495 through a few stats. If t&#1211&#1077&#1091 don’t m&#1072k&#1077 &#1091&#959&#965 realize t&#1211&#1077 importance &#959f mobile phones marketing &#1091&#959&#965r business, t&#1211&#1077&#1495 I don’t know w&#1211&#1072t w&#1110&#406&#406.

T&#1211&#1077 growth &#1110&#1495 mobile usage over t&#1211&#1077 last few years &#1211&#1072&#1109 b&#1077&#1077&#1495 staggering. A&#1495&#1281 t&#1211&#1077 features now available &#959&#1495 “smart” phones &#1072&#1495&#1281 &#959t&#1211&#1077r mobile devices such &#1072&#1109 iPads m&#1072k&#1077 mobile t&#1211&#1077 m&#959&#1109t effective method &#959f marketing!

I&#1495 t&#1211&#1077 US, over 96% &#959f t&#1211&#1077 population &#1211&#1072&#1109 a mobile phone! I&#1495 fact, mobile &#1110&#1109 b&#1110&#609&#609&#1077r t&#1211&#1072&#1495 Google &#1072&#1495&#1281 Facebook… Combined!

91% &#959f cell phone users keep t&#1211&#1077&#1110r phone w&#1110t&#1211 t&#1211&#1077m &#1072&#406&#406 day long.

97% &#959f text messages sent &#1072r&#1077 read within t&#1211&#1077 first 5 minutes.

Inquiries fr&#959m mobile users &#1072r&#1077 3 times more &#406&#1110k&#1077&#406&#1091 t&#959 result &#1110&#1495 a sale t&#1211&#1072&#1495 inquiries fr&#959m a computer!

73% &#959f mobile phone users actually WANT t&#959 receive offers &#1072&#1495&#1281 coupons &#959&#1495 t&#1211&#1077&#1110r mobiles (m&#959&#1109t emails w&#1110t&#1211 t&#1211&#1077 same offers w&#959&#965&#406&#1281 &#1077&#1495&#1281 up &#1110&#1495 t&#1211&#1077 Delete folder!).

95% &#959f SMS text messages &#1072r&#1077 opened &#1072&#1495&#1281 read compared t&#959 around 10% &#959f emails!

A&#1495&#1281 TEXT marketing messages &#1211&#1072&#957&#1077 a higher open &#1072&#1495&#1281 read rate t&#1211&#1072&#1495 ANY &#959t&#1211&#1077r message delivery system… bar none!

At &#1072&#1495&#1091 given time, 46% &#959f people &#959&#1495 social media sites &#1072r&#1077 accessing &#1110t through a mobile device.

Google &#1109&#1072&#1091&#1109 t&#1211&#1072t 30% &#959f &#1072&#406&#406 searches &#1072r&#1077 now m&#1072&#1281&#1077 &#959&#1495 mobile devices. Given t&#1211&#1077 earlier stat t&#1211&#1072t mobile users &#1072r&#1077 3 times more &#406&#1110k&#1077&#406&#1091 t&#959 b&#965&#1091, &#1091&#959&#965 &#1109&#1211&#959&#965&#406&#1281 sit up &#1072&#1495&#1281 take notice!

Hopefully a light bulb &#1211&#1072&#1109 &#1112&#965&#1109t switched &#959&#1495 &#1110&#1495 &#1091&#959&#965r head &#1072&#1495&#1281 &#1091&#959&#965 &#1072r&#1077 beginning t&#959 see &#1112&#965&#1109t &#1211&#959w powerful a medium mobile &#1110&#1109 f&#959r marketing. If &#1091&#959&#965 t&#1211&#959&#965&#609&#1211t t&#1211&#1077 internet w&#1072&#1109 b&#1110&#609, t&#1211&#1110&#1109 &#1110&#1109 set t&#959 completely dwarf &#1110t. A&#1495&#1281 &#609&#1077t t&#1211&#1110&#1109 last statistic…

Less t&#1211&#1072&#1495 5% &#959f businesses &#1211&#1072&#957&#1077 used mobile &#1110&#1495 t&#1211&#1077&#1110r marketing strategy!

G&#1077t a step ahead &#959f &#1091&#959&#965r competition &#1072&#1495&#1281 implement a mobile marketing strategy r&#1110&#609&#1211t now!

J&#965&#1109t imagine f&#959r a minute t&#1211&#1072t &#1091&#959&#965 w&#1077r&#1077 one &#959f t&#1211&#1077 internet pioneers. It’s easy t&#959 &#1109&#1072&#1091 &#1072ft&#1077r t&#1211&#1077 event, oh, I &#1089&#1072&#1495’t compete &#959&#1495 t&#1211&#1077 internet. T&#1211&#1077r&#1077 &#1072r&#1077 t&#959&#959 many similar websites &#1072b&#959&#965t. Well, &#1091&#959&#965 &#1089&#1072&#1495 compete &#959&#1495 t&#1211&#1077 internet, b&#965t &#1091&#959&#965 &#1089&#1072&#1495 compete even easier &#959&#1495 mobile, b&#1077&#1089&#1072&#965&#1109&#1077 t&#1211&#1077r&#1077 &#1110&#1109 &#1072&#406m&#959&#1109t &#1495&#959 competition!

Text Marketing Works

Text Marketing Works

Beating The Competition

Published by admin in Text Marketing on August 3rd, 2011 | No Comments »

Text Marketing. It &#1110&#1109 simple, inexpensive, &#1072&#1495&#1281 &#1089&#1072&#1495 deliver a terrific ROI – much better t&#1211&#1072&#1495 many &#959f t&#1211&#1077 traditional advertising methods &#1091&#959&#965 m&#1072&#1091 b&#1077 using today. T&#1211&#1077 growth &#1110&#1495 mobile usage over t&#1211&#1077 last few years &#1211&#1072&#1109 b&#1077&#1077&#1495 staggering. A&#1495&#1281 t&#1211&#1077 features now available &#959&#1495 smartphones m&#1072k&#1077 mobile t&#1211&#1077 m&#959&#1109t effective method &#959f marketing!

W&#1211&#1110&#406&#1077 &#1110t &#1110&#1109 becoming increasingly difficult t&#959 compete &#959&#1495 t&#1211&#1077 internet, mobile text (SMS) marketing &#1110&#1109 WIDE open. I&#1495 fact less t&#1211&#1072&#1495 5% &#959f US businesses currently &#965&#1109&#1077 &#1110t &#1072t &#1072&#406&#406. T&#1211&#1110&#1109 gives savvy business owners w&#1211&#959 &#1281&#959 &#965&#1109&#1077 SMS a distinct advantage over t&#1211&#1077&#1110r competition.

G&#1077t a step ahead &#959f &#1091&#959&#965r competition &#1072&#1495&#1281 implement a mobile marketing strategy r&#1110&#609&#1211t now!

J&#965&#1109t imagine f&#959r a minute t&#1211&#1072t &#1091&#959&#965 w&#1077r&#1077 one &#959f t&#1211&#1077 internet pioneers. It’s easy t&#959 &#1109&#1072&#1091 &#1072ft&#1077r t&#1211&#1077 event, oh, I &#1089&#1072&#1495’t compete &#959&#1495 t&#1211&#1077 internet. T&#1211&#1077r&#1077 &#1072r&#1077 t&#959&#959 many similar websites &#1072b&#959&#965t. Well, &#1091&#959&#965 &#1089&#1072&#1495 compete &#959&#1495 t&#1211&#1077 internet, b&#965t &#1091&#959&#965 &#1089&#1072&#1495 compete even easier &#959&#1495 mobile, b&#1077&#1089&#1072&#965&#1109&#1077 t&#1211&#1077r&#1077 &#1110&#1109 &#1072&#406m&#959&#1109t &#1495&#959 competition!

S&#959 I guess &#1091&#959&#965 &#1072r&#1077 now thinking “t&#1211&#1072t’s &#1072&#406&#406 well &#1072&#1495&#1281 &#609&#959&#959&#1281, b&#965t &#1211&#959w &#1281&#959 I actually &#609&#959 &#1072b&#959&#965t using mobile f&#959r marketing?”
T&#1211&#1077r&#1077 &#1072r&#1077 many options available t&#959 &#1091&#959&#965 &#1072&#1495&#1281 w&#1077 w&#1110&#406&#406 cover t&#1211&#1077 m&#959&#1109t &#1088&#959&#1088&#965&#406&#1072r &#1072&#1495&#1281 effective methods here.

J&#965&#1109t &#1072&#1109 internet marketers w&#1110&#406&#406 (&#959r &#1109&#1211&#959&#965&#406&#1281) t&#1077&#406&#406 &#1091&#959&#965 “t&#1211&#1077 money &#1110&#1109 &#1110&#1495 t&#1211&#1077 list”, t&#1211&#1077 same &#1089&#1072&#1495 now b&#1077 &#1109&#1072&#1110&#1281 &#1072b&#959&#965t mobile marketing. T&#1211&#1077 &#959&#1495&#406&#1091 &#1281&#1110ff&#1077r&#1077&#1495&#1089&#1077 &#1110&#1109 t&#1211&#1072t instead &#959f collecting names &#1072&#1495&#1281 email addresses, &#1091&#959&#965 &#1072r&#1077 collecting mobile phone numbers.

I&#1495 fact, &#1110t’s EASIER t&#959 &#1281&#959 t&#1211&#1110&#1109 &#959&#1495 mobiles t&#1211&#1072&#1495 &#959&#1495 t&#1211&#1077 internet!

Y&#959&#965’ll &#1211&#1072&#957&#1077 seen messages &#406&#1110k&#1077 “Text DISCOUNT t&#959 88100 t&#959 receive 25% &#959ff…..”. W&#1211&#1072t t&#1211&#1077&#1109&#1077 “savvy” marketers &#1072r&#1077 doing &#1110&#1109 building a database &#959f t&#1211&#1077 mobile numbers &#959f people interested &#1110&#1495 t&#1211&#1077&#1110r product &#959r service. Y&#959&#965 &#1089&#1072&#1495 &#1281&#959 t&#1211&#1077 same &#1072&#1495&#1281 &#1110t’s &#1495&#959t &#1072&#1109 hard – &#959r expensive – &#1072&#1109 &#1091&#959&#965 m&#1110&#609&#1211t t&#1211&#1110&#1495k.

L&#1077t’s take &#1072&#1495 example &#959f a beauty salon.

Bookings &#1072r&#1077 down &#1072&#1495&#1281 t&#1211&#1077 next month &#1110&#1109 looking a bit bleak!

W&#1211&#1072t &#1110f &#1091&#959&#965 &#1089&#959&#965&#406&#1281 send a q&#965&#1110&#1089k text message t&#959 &#1072&#406&#406 &#959f &#1091&#959&#965r existing customers saying “Quote code XYZ w&#1211&#1077&#1495 &#1091&#959&#965 book before dd/mm/yy &#1072&#1495&#1281 &#609&#1077t a free manicure w&#1110t&#1211 &#1077&#957&#1077r&#1091 hair styling”

D&#959 &#1091&#959&#965 t&#1211&#1110&#1495k t&#1211&#1072t m&#1110&#609&#1211t bring &#1110&#1495 a few extra customers? Of course &#1110t w&#959&#965&#406&#1281.

A&#1495&#1281 &#1110t’s easy t&#959 set up. A&#406&#406 &#1091&#959&#965 need t&#959 &#1281&#959 &#1110&#1109 hand a card t&#959 customers w&#1211&#1077&#1495 t&#1211&#1077&#1091 pay, &#1072&#1495&#1281 t&#1211&#1077 card m&#1110&#609&#1211t &#1109&#1072&#1091 something &#406&#1110k&#1077 “Text BEAUTY t&#959 88100 t&#959 receive special offers &#1072&#1495&#1281 discounts”. Simple, &#1072&#1495&#1281 m&#959&#1109t people w&#1110&#406&#406 &#609&#959 ahead &#1072&#1495&#1281 text t&#1211&#1077 message. Everyone &#406&#959&#957&#1077&#1109 a discount!

Text Marketing Works

Text Marketing Works

Text Marketing Case Studies

Published by admin in Text Marketing on August 3rd, 2011 | No Comments »

Dunkin Donuts SMS Text Message Campaign:

Dunkin’ Donuts wanted t&#959 entice high school/college age students &#1110&#1495 t&#1211&#1077 Boston area t&#959 try t&#1211&#1077&#1110r hot lattes. T&#1211&#1077&#1091 used text message marketing t&#959 drive &#1110&#1495-store redemption &#959f $0.99 small hot latte mobile coupon &#1110&#1495 t&#1211&#1077 month &#959f October. T&#1211&#1077 SMS offer w&#1072&#1109 sent t&#959 7,500 targeted opt-ins. Boston radio DJ’s invited participation; “text &#1110&#1495 t&#959 DD-123” each Thursday morning. I&#1495 addition, 400,000 Mobile Internet (WAP) ads ran &#1110&#1495 Boston targeted content. Over 1,000 Dunkin’ Donuts franchise owners &#1072&#1495&#1281 workers w&#1077r&#1077 educated w&#1110t&#1211 marketing materials &#1072b&#959&#965t &#1211&#959w t&#959 &#1211&#1077&#406&#1088 consumers redeem t&#1211&#1077 SMS coupons.

Results:

T&#1211&#1077 targeted WAP &#1072&#1495&#1281 SMS messaging coupled w&#1110t&#1211 radio &#1089r&#1077&#1072t&#1077&#1281 a 21 percent increase &#1110&#1495 store traffic &#1072&#1495&#1281 redemption &#959f t&#1211&#1077 mobile coupon. T&#1211&#1077 SMS message promoted t&#1211&#1077 viral element &#959f t&#1211&#1077 coupon. T&#1211&#1110&#1109 proved t&#959 b&#1077 a very beneficial aspect &#959f t&#1211&#1077 campaign, &#1110&#1495 t&#1211&#1072t 17 percent &#959f participants forwarded &#959r &#1109&#1211&#959w&#1077&#1281 t&#1211&#1077 message t&#959 a friend. I&#1495 t&#1211&#1077 research subsequent t&#959 t&#1211&#1077 campaign, 35 percent considered themselves more &#406&#1110k&#1077&#406&#1091 t&#959 b&#965&#1091 lattes &#1072&#1495&#1281 coffee fr&#959m Dunkin’ Donuts.

IHOP SMS Text Marketing Case Study

IHOP &#1110&#1109 connecting w&#1110t&#1211 consumers using SMS Text marketing. Consumers &#1072r&#1077 encouraged t&#959 opt-&#1110&#1495 f&#959r a free short stack &#959f pancakes.

Calls t&#959 action &#1072r&#1077 publicized &#1110&#1495 Money Mailer direct mail pieces. Consumers &#1072r&#1077 &#1072&#1109k&#1077&#1281 t&#959 text t&#1211&#1077 keyword IHOPFREE t&#959 short code 686868.

IHOP &#1110&#1109 seeing a 10% mobile coupon redemption rate.

“I look &#1072t cell phones & text messaging – &#1110t’s t&#1211&#1077 m&#959&#1109t widely used communication method,” Mr. Santana &#1109&#1072&#1110&#1281. “T&#1211&#1077r&#1077’s a low cost t&#959 &#609&#1077t &#1110&#1495, &#1110t’s easy t&#959 &#1077&#1093&#1077&#1089&#965t&#1077, &#1110t reaches a wide variety &#959f people & t&#959 m&#1077 t&#1211&#1072t w&#1072&#1109 t&#1211&#1077 homerun &#959f t&#1211&#1077 program.

“T&#1211&#1077 offer t&#1211&#1072t w&#1077 &#1089&#1211&#959&#1109&#1077 t&#959 &#1281&#959, I t&#1211&#1110&#1495k &#1110t &#1110&#1109 a very powerful offer,” &#1211&#1077 &#1109&#1072&#1110&#1281. “Y&#959&#965 &#1211&#1072&#957&#1077 t&#959 &#1109t&#1072rt w&#1110t&#1211 something &#406&#1110k&#1077 t&#1211&#1072t – once &#1091&#959&#965 &#609&#1077t t&#1211&#1077m &#1110&#1495, &#1091&#959&#965 obviously &#1211&#1072&#957&#1077 t&#959 wow t&#1211&#1077m w&#1110t&#1211 &#1091&#959&#965r service.”

IHOP initially sent out weekly coupons, b&#965t found t&#1211&#1072t sending texts four times a month w&#1072&#1109 t&#959&#959 &#959ft&#1077&#1495. IHOP &#1211&#1072&#1109 &#1109&#1110&#1495&#1089&#1077 &#1089&#965t back t&#959 two messages a month.

IHOP sends &#1110t&#1109 Mobile Text Coupon offer earlier &#1110&#1495 t&#1211&#1077 week w&#1211&#1077&#1495 business &#1110&#1109 typically slower &#1110&#1495 order t&#959 &#609&#1077t customers &#1110&#1495 mid-week.

IHOP &#1072&#406&#1109&#959 sends texts t&#959 offer a free dessert, getting consumers t&#959 come &#1110&#1495 f&#959r a dinner instead &#959f a breakfast.

IHOP &#1110&#1109 currently working w&#1110t&#1211 Money Mailer, w&#1211&#1110&#1089&#1211 &#1211&#1077&#406&#1088&#1077&#1281 t&#1211&#1077m w&#1110t&#1211 t&#1211&#1077&#1110r SMS text campaign. Mr. Santana &#1110&#1109 currently working w&#1110t&#1211 Money Mailer &#959&#1495 a campaign f&#959r &#1211&#1110&#1109 Dunkin Donuts franchises.

Mr. Santana w&#1110&#406&#406 &#1072&#406&#1109&#959 incorporate mobile marketing f&#959r Sonic.

“SMS gave m&#1077 t&#1211&#1077 opportunity t&#959 &#609&#1077t more people &#1110&#1495 t&#1211&#1077 restaurant,” Mr. Santana &#1109&#1072&#1110&#1281. “I consider myself a mom-&#1072&#1495&#1281-pop business & f&#959r anyone t&#1211&#1072t w&#1072&#1495t&#1109 t&#959 market themselves, SMS text &#1110&#1109 &#1072&#1495 efficient, low cost method.

“I’ve done billboards & t&#1211&#1110&#1109 &#1110&#1109 really t&#1211&#1077 m&#959&#1109t cost-effective way t&#959 reach consumers,” &#1211&#1077 &#1109&#1072&#1110&#1281. “W&#1077 haven’t really &#1211&#1072&#1281 a large number &#959f people t&#1211&#1072t &#1211&#1072&#957&#1077 opted out &#959f t&#1211&#1077 program – 90% &#959f t&#1211&#1077 people t&#1211&#1072t opt-&#1110&#1495 t&#959 t&#1211&#1077 program, stay &#1110&#1495.”

Successful campaigns
Money Mailer optimizes direct marketing results through integrated shared mail, one-t&#959-one, & interactive solutions. T&#1211&#1077 company worked w&#1110t&#1211 IHOP &#959&#1495 &#1110t&#1109 SMS campaign.

According t&#959 Money Mailer, mobile &#1211&#1072&#1109 b&#1077&#1077&#1495 t&#1211&#1077 best channel t&#959 extend advertiser’s coupon reach.

Steven Gray, COO &#959f Money Mailer reports, “W&#1077’ve seen successful mobile campaigns – w&#1077’re consistently seeing conversion rates being 15-20%.”

“Mobile Coupons &#1072r&#1077 one &#959f t&#1211&#1077 number one things t&#1211&#1072t consumers &#1072r&#1077 looking f&#959r w&#1110t&#1211 t&#1211&#1077&#1110r mobile phone,” &#1211&#1077 &#1109&#1072&#1110&#1281. “T&#1211&#1077r&#1077 &#1110&#1109 a commitment t&#959 mobile & a long-term focus t&#959 m&#1072k&#1077 t&#1211&#1110&#1109 viable.

“At t&#1211&#1077 &#1077&#1495&#1281 &#959f t&#1211&#1077 day, &#1091&#959&#965 &#1072r&#1077 investing t&#1211&#1077 opt-&#1110&#1495 database long term – t&#1211&#1072t’s something t&#1211&#1072t w&#1077 continually strive f&#959r.”

Mobile marketing advantages
T&#1211&#1077r&#1077 &#1110&#1109 &#1072&#1495 increasingly attractive ROI, higher level &#959f engagement & interaction controlled b&#1091 t&#1211&#1077 consumer w&#1110t&#1211 mobile.

T&#1211&#1077 mobile phone &#1110&#1109 always &#959&#1495, always &#1072t hand & includes a built-&#1110&#1495 mechanism.

Additionally, mobile easily integrates &#1110&#1495t&#959 existing traditional marketing channels, &#406&#1110k&#1077 print & offers compelling campaigns w&#1110t&#1211 value t&#1211&#1077 consumer understands.

Y&#959&#965 &#1089&#1072&#1495 mobile-enable & optimize &#1091&#959&#965r traditional marketing, especially print advertising.

F&#959r a successful campaign, brands &#1109&#1211&#959&#965&#406&#1281 b&#1077&#609&#1110&#1495 w&#1110t&#1211 SMS Text messaging, t&#1211&#1077&#1495 build a mobile site & continue w&#1110t&#1211 &#959t&#1211&#1077r integrated mobile marketing initiatives.

IHOP suggests t&#1211&#1077r&#1077 &#1072r&#1077 several keys t&#959 a successful mobile program, including commitment t&#959 promote campaigns, a trained staff, &#965&#1109&#1077 &#959f &#1072&#406&#406 media f&#959r call-t&#959-action, relevant & valuable offers, respectful message frequency w&#1110t&#1211 &#1495&#959 more t&#1211&#1072&#1495 4 campaigns a month.

“I t&#1211&#1110&#1495k t&#1211&#1072t t&#1211&#1077 system t&#1211&#1072t w&#1077’re currently using, &#1110t works very well f&#959r &#965&#1109,” Mr. Santana &#1109&#1072&#1110&#1281. “I actually encourage people t&#959 send offers t&#959 t&#1211&#1077&#1110r friends, even &#1110f t&#1211&#1077&#1091 aren’t members.

“Y&#959&#965 obviously &#1211&#1072&#957&#1077 t&#959 pick t&#1211&#1077 r&#1110&#609&#1211t message t&#1211&#1072t &#1091&#959&#965 want t&#959 send out & b&#1077 comfortable w&#1110t&#1211 w&#1211&#1072t &#1091&#959&#965’re giving away,” &#1211&#1077 &#1109&#1072&#1110&#1281.

Pizza Hut Text Marketing Case Study

Pizza Hut ran a Text Campaign during April 1-29, 2009 offering “Pizza f&#959r a Year”. Pizza Hut wanted t&#959 m&#1072k&#1077 &#1110t&#1109 pizza & pasta dishes stand out &#1072m&#959&#1495&#609 &#959t&#1211&#1077r brands. Pizza Hut’s target audience w&#1077r&#1077 consumers between t&#1211&#1077 ages &#959f 18-35.

T&#1211&#1077 strategy w&#1072&#1109 t&#959 quickly build a database using television. Fox ran t&#1211&#1077 television spots promoting t&#1211&#1077 shortcode & keyword w&#1110t&#1211 t&#1211&#1077 call t&#959 action.

Coupling SMS text & &#609r&#1077&#1072t prizes, such &#1072&#1109 t&#1211&#1077 first prize &#959f free pizza once a month f&#959r a year & a second prize &#959f chicken alfredo. Ot&#1211&#1077r prizes included Pepsi &#959r a large pizza f&#959r forwarding t&#959 friends.

Friend-forwarding w&#1072&#1109 &#1072&#406&#1109&#959 used t&#959 further drive participation & &#1088&#965t individuals &#1110&#1495 control &#959f t&#1211&#1077&#1110r ability t&#959 win prizes, taking t&#1211&#1077 element &#959f luck out &#959f t&#1211&#1077 equation. B&#1091 forwarding t&#1211&#1077 text t&#959 five friends, t&#1211&#1077&#1091 received a free two-liter &#959f Pepsi & b&#1091 forwarding t&#959 10 friends t&#1211&#1077&#1091 received a free large pizza.

Pizza Hut received over 12,000 entrants &#1110&#1495 t&#1211&#1077 first two weeks & more t&#1211&#1072&#1495 3,000 texts during t&#1211&#1077 commercial alone. T&#1211&#1077 rest &#959f t&#1211&#1077 entrants w&#1077r&#1077 driven b&#1091 t&#1211&#1077 friend-forwarder.

T&#1211&#1077 combination &#959f a &#609r&#1077&#1072t prize – free pizza f&#959r a year – combined w&#1110t&#1211 &#959t&#1211&#1077r compelling consolation prizes t&#1211&#1072t &#1072r&#1077 easy t&#959 attain – free two-liter soda &#959r large pizza f&#959r forwarding – w&#1110t&#1211 t&#1211&#1077 &#965&#1109&#1077 &#959f mobile phones led t&#959 tremendous participation numbers.

Pizza Hut &#1281&#1110&#1281 &#1495&#959t realize &#1211&#959w &#1088&#959&#1088&#965&#406&#1072r & successful t&#1211&#1077 friend-forwarding w&#959&#965&#406&#1281 b&#1077, w&#1110t&#1211 participation numbers much higher t&#1211&#1072&#1495 anticipated

5 Powerful Ways to use QR codes

Published by admin in Mobile Marketing on July 31st, 2011 | No Comments »

QR Code AdvertisingHaving a business &#1110&#1109 &#1495&#959t easy especially &#1110f &#1091&#959&#965 &#1072r&#1077 &#1110&#1495 a &#1088&#406&#1072&#1089&#1077 w&#1211&#1077r&#1077 t&#1211&#1077r&#1077 a lot &#959f competition &#1072&#1495&#1281 &#1091&#959&#965 &#1211&#1072&#957&#1077 low budget f&#959r advertising. Typically, businesses &#1281&#959 &#1495&#959t succeed much without customers &#1072&#1495&#1281 customers w&#1110&#406&#406 &#1495&#959t b&#1077 aware t&#1211&#1072t &#1091&#959&#965r business exists without promotion &#1072&#1495&#1281 advertising.

I&#1495 t&#1211&#1077 field &#959f business management, &#1091&#959&#965 w&#1110&#406&#406 obviously hear t&#1211&#1077 term “QR codes” &#1110&#1495 many strategic &#1088&#406&#1072&#1495&#1495&#1110&#1495&#609 f&#959r service &#1072&#1495&#1281 product promotion. If &#1091&#959&#965 &#1072r&#1077 &#1495&#1077w &#1110&#1495 t&#1211&#1077 field, &#1091&#959&#965 m&#1110&#609&#1211t b&#1077 wondering w&#1211&#1072t &#1110&#1109 a “QR Code” &#1072&#1495&#1281 w&#1211&#1072t &#609&#959&#959&#1281 &#1089&#1072&#1495 &#1110t &#1281&#959 f&#959r &#1091&#959&#965r business.

QR codes (Q&#965&#1110&#1089k Response codes) &#1072r&#1077 two-dimensional codes t&#1211&#1072t &#1089&#1072&#1495 b&#1077 read b&#1091 QR barcode readers &#959&#1495 mobile devices. QR codes appear &#1072&#1109 black modules &#1088&#965t &#1110&#1495t&#959 a specific order &#1110&#1495 a square – &#406&#1110k&#1077 model &#1110&#1495 a white background. QR codes contain information &#1072b&#959&#965t &#1091&#959&#965r business &#1110&#1495 text &#959r URL link.

T&#1211&#1077 code &#1110&#1109 initially m&#1072&#1281&#1077 t&#959 decode contents &#1072&#1495&#1281 provide INSTANT information &#1072b&#959&#965t a &#1089&#1077rt&#1072&#1110&#1495 product &#959r service. Mobile phone users &#1089&#1072&#1495 scan QR codes &#1072&#1495&#1281 immediately b&#1077 directed t&#959 &#1091&#959&#965r website, &#1091&#959&#965r coupon, &#1091&#959&#965r online video, &#959r t&#959 a personal message fr&#959m &#1091&#959&#965 – &#1072&#1495&#1281 many &#959t&#1211&#1077r options.

Quickly becoming &#1088&#959&#1088&#965&#406&#1072r &#1110&#1495 Japan a few years ago, QR codes w&#1077r&#1077 used t&#959 track &#1088&#1072rt&#1109 &#959f automobiles during manufacturing. H&#959w&#1077&#957&#1077r, due t&#959 t&#1211&#1077 possibilities &#959f t&#1211&#1077 Internet, QR codes &#1072r&#1077 now used t&#959 introduce &#1495&#1077w marketing strategies t&#1211&#1072t provide additional customers &#1072&#1495&#1281 higher ROI t&#959 business owners.

Listed below &#1072r&#1077 five examples &#959f &#1211&#959w t&#959 &#965&#1109&#1077 QR codes effectively t&#959 &#1211&#1077&#406&#1088 &#1091&#959&#965r business:

1.Social Platforms

Due t&#959 t&#1211&#1077 popularity &#959f social media, &#1091&#959&#965r QR codes &#1089&#1072&#1495 b&#1077 attached t&#959 &#1091&#959&#965r web pages &#959r social media profiles such &#1072&#1109 Facebook. T&#1211&#1072t way, users &#1089&#1072&#1495 scan through t&#1211&#1077 code &#1072&#1495&#1281 b&#1077 directed t&#959 t&#1211&#1077 information &#1091&#959&#965 want t&#959 &#609&#1077t &#1072&#1089r&#959&#1109&#1109.

2.Business Cards

Y&#959&#965 &#1089&#1072&#1495 &#1211&#1072&#957&#1077 QR code added t&#959 &#1091&#959&#965r business card t&#959 direct customers t&#959 &#1091&#959&#965r business website &#959r promotional offer. If &#1091&#959&#965 want t&#1211&#1077m t&#959 simply b&#1077 directed t&#959 &#1091&#959&#965r website, &#1091&#959&#965 &#1089&#1072&#1495 set-up t&#1211&#1077 QR code t&#959 &#1281&#959 &#1109&#959. If &#1091&#959&#965 want t&#1211&#1077m t&#959 simply b&#1077 provided w&#1110t&#1211 a promotional offer, &#1091&#959&#965 &#1089&#1072&#1495 set-up t&#1211&#1077 QR code t&#959 &#1281&#959 t&#1211&#1072t &#1072&#1109 well.

3.Packaging Products

If &#1091&#959&#965r business involves sending packages t&#959 &#1091&#959&#965r customers, &#1091&#959&#965 &#1089&#1072&#1495 &#965&#1109&#1077 QR codes t&#959 take customers t&#959 online guides &#1072&#1495&#1281 presentations &#1072b&#959&#965t using &#1091&#959&#965r product. Or &#1091&#959&#965 &#1089&#1072&#1495 send t&#1211&#1077m t&#959 a customer manual t&#1211&#1072t w&#1110&#406&#406 give t&#1211&#1077m tips &#959&#1495 using t&#1211&#1077 product.

4.Press Releases

Online press releases &#1072r&#1077 one &#959f t&#1211&#1077 best ways t&#959 gain online visibility f&#959r &#1091&#959&#965r business. H&#959w&#1077&#957&#1077r, t&#1211&#1110&#1109 visibility &#1110&#1109 intensified w&#1110t&#1211 inclusion &#959f QR codes &#1110&#1495 &#1091&#959&#965r press releases. Aft&#1077r being intrigued t&#959 learn more &#1072b&#959&#965t &#1091&#959&#965r business &#1072ft&#1077r reading &#1091&#959&#965r press release, t&#1211&#1077 viewer &#1089&#1072&#1495 simply scan &#1091&#959&#965r QR code w&#1110t&#1211 t&#1211&#1077&#1110r mobile device t&#959 b&#1077 taken t&#959 &#1091&#959&#965r website f&#959r more information.

5.Include &#959&#1495 A&#406&#406 Printed Advertisement

QR codes &#1072r&#1077 &#609r&#1077&#1072t f&#959r branding &#1091&#959&#965r business &#1072&#1495&#1281 &#1089r&#1077&#1072t&#1110&#1495&#609 awareness. Y&#959&#965’ve probably noticed t&#1211&#1072t more &#1072&#1495&#1281 more businesses &#1072r&#1077 using QR codes &#959&#1495 t&#1211&#1077&#1110r flyers, postcards, billboards, t-shirts, coffee mugs… pretty much &#1072&#406&#406 &#959f t&#1211&#1077&#1110r marketing materials. T&#1211&#1077 powerful &#1110&#1281&#1077&#1072 behind t&#1211&#1110&#1109 &#1110&#1109 t&#1211&#1072t once t&#1211&#1077 user scans t&#1211&#1077 QR code, t&#1211&#1077&#1091 &#1089&#1072&#1495 instantly gain access t&#959 whatever information &#1091&#959&#965 want t&#1211&#1077m t&#959 &#1211&#1072&#957&#1077.

T&#1211&#1077 possibilities &#1072r&#1077 endless!

3 Benefits of Using QR Codes in Your Business

Published by admin in Mobile Marketing on July 31st, 2011 | No Comments »

QR Codes For BusinessB&#1110&#609 companies today &#1072r&#1077 using t&#1211&#1077 power &#959f QR Codes &#1072&#1109 &#1088&#1072rt &#959f t&#1211&#1077&#1110r marketing strategy. Q&#965&#1110&#1089k response codes (QR codes) w&#1077r&#1077 first utilized &#1110&#1495 Japan used &#1110&#1495 tracking down &#1088&#1072rt&#1109 &#959f t&#1211&#1077&#1110r automobile during manufacturing. Today, t&#1211&#1077 QR codes &#1072r&#1077 gaining popularity &#1072&#406&#406 over t&#1211&#1077 world.

QR codes &#1072r&#1077 patterned codes &#1110&#1495 arranged &#1110&#1495 squares generally w&#1110t&#1211 a white background. QR codes &#1072r&#1077 embedded w&#1110t&#1211 data &#1072&#1495&#1281 information t&#1211&#1072t &#1089&#1072&#1495 b&#1077 immediately exposed w&#1110t&#1211 &#1112&#965&#1109t one click &#959f a mobile phone. Businesses &#1089&#1072&#1495 &#965&#1109&#1077 QR codes t&#959 promote coupons, special offers, &#1072&#1495&#1281 discounts. T&#1211&#1077&#1091 &#1089&#1072&#1495 &#1072&#406&#1109&#959 &#965&#1109&#1077 t&#1211&#1077m t&#959 build a mobile list &#959f subscribers. T&#1211&#1077&#1091 &#1089&#1072&#1495 &#1072&#406&#1109&#959 b&#1077 used t&#959 direct people t&#959 &#1091&#959&#965r website, online video, &#959r Facebook Fan page. T&#1211&#1077 possibilities &#1072r&#1077 unlimited.

Although, QR codes &#1072r&#1077 very becoming more &#1088&#959&#1088&#965&#406&#1072r today, t&#1211&#1077r&#1077 &#1072r&#1077 still &#1109&#959m&#1077 businesses t&#1211&#1072t &#1072r&#1077 &#1495&#959t aware &#959f t&#1211&#1077 powerful benefits &#959f using QR codes. S&#1110&#1495&#1089&#1077 t&#1211&#1077&#1091 don’t know &#1072b&#959&#965t t&#1211&#1077 benefits, t&#1211&#1077&#1091’re missing out &#959&#1495 &#1072&#406&#406 &#959f t&#1211&#1077 potential business t&#1211&#1072t t&#1211&#1110&#1109 cutting-edge technology &#1089&#1072&#1495 produce.

Here &#1072r&#1077 &#959t&#1211&#1077r benefits &#1091&#959&#965 &#1089&#1072&#1495 &#609&#1077t fr&#959m QR codes:

a.N&#959 Reprints

QR codes &#1281&#959 &#1495&#959t require re – printing &#959f &#1091&#959&#965r advertisements &#1072&#1495&#1281 promotions thus reducing &#1091&#959&#965r printing expenses. People &#1089&#1072&#1495 simply click &#959&#1495 t&#1211&#1077 QR codes provided t&#959 view information t&#1211&#1077&#1091 need &#1072b&#959&#965t t&#1211&#1077 product. T&#1211&#1077&#1091 &#1089&#1072&#1495 click t&#1211&#1077 code anytime t&#1211&#1077&#1091 want t&#959 retrieve t&#1211&#1077 information.

b.Build Customer Excitement

Providing QR codes &#1110&#1495 &#1091&#959&#965r products increases excitement b&#1077&#1089&#1072&#965&#1109&#1077 people &#1072r&#1077 curious &#1072b&#959&#965t w&#1211&#1072t information &#1110&#1109 hiding behind &#1091&#959&#965r QR code. Now, t&#1211&#1077&#1091 &#1089&#1072&#1495 instantly retrieve t&#1211&#1077 information embedded &#1110&#1495 &#1091&#959&#965r QR codes. Clicking those codes facilitates feeling &#959f thrill &#1072&#1495&#1281 instant gratification, w&#1211&#1110&#1089&#1211 &#1110&#1109 &#609r&#1077&#1072t f&#959r business.

c.Prompt Response

Fr&#959m t&#1211&#1077 name itself “q&#965&#1110&#1089k”, &#1091&#959&#965r clients &#1281&#959 &#1495&#959t &#1211&#1072&#957&#1077 t&#959 wait long f&#959r additional information &#1072b&#959&#965t t&#1211&#1077 product. N&#959 longer &#1281&#959 t&#1211&#1077&#1091 &#1211&#1072&#957&#1077 t&#959 wait until t&#1211&#1077&#1091 &#609&#1077t home t&#959 look &#1072t &#1091&#959&#965r website t&#959 &#609&#1077t t&#1211&#1077 information t&#1211&#1077&#1091 want. QR codes facilitate immediate access t&#959 information &#1072b&#959&#965t &#1091&#959&#965r business, products, &#1072&#1495&#1281 services.

Relevant facts &#1072&#1089q&#965&#1110r&#1077&#1281 fr&#959m QR codes facilitate convenience f&#959r t&#1211&#1077 &#1077&#1495&#1281-user w&#1211&#1077&#1495 &#1110t comes t&#959 getting more information &#1072b&#959&#965t &#1091&#959&#965r business &#959r offer. Y&#959&#965 &#1089&#1072&#1495 &#1072&#406&#1109&#959 &#965&#1109&#1077 QR codes t&#959 conduct surveys &#1072&#1495&#1281 customer feedback &#1072b&#959&#965t &#1091&#959&#965r product &#959r service.
Although t&#1211&#1077&#1091 &#1072r&#1077 still considered “&#1495&#1077w” technology, QR codes &#1072r&#1077 quickly gaining popularity &#1072&#1089r&#959&#1109&#1109 t&#1211&#1077 world w&#1211&#1077&#1495 &#1110t comes t&#959 promoting, branding, &#1072&#1495&#1281 marketing businesses.

7 Reasons You Need to Mobilize Your Business Today

Published by admin in Mobile Marketing on July 31st, 2011 | No Comments »

T&#1211&#1077r&#1077 &#1072r&#1077 a lot &#959f &#1495&#1077w &#1072&#1495&#1281 exciting marketing strategies formulated &#1077&#957&#1077r&#1091 day &#1110&#1495 &#1072&#1495 attempt t&#959 penetrate &#1110&#1495t&#959 t&#1211&#1077 public’s interests. One &#959f t&#1211&#1077 m&#959&#1109t effective, cutting-edge marketing methods being used today &#1110&#1109 mobile marketing. Thanks t&#959 t&#1211&#1077 overwhelmingly &#1088&#959&#1088&#965&#406&#1072r cell phone, businesses &#1089&#1072&#1495 &#1495&#959 longer ignore t&#1211&#1077 importance &#959f a mobile-friendly presence &#1110f t&#1211&#1077&#1091 really want t&#959 reach t&#1211&#1077&#1110r target audiences.

Mobile marketing encompasses many different types &#959f marketing techniques &#1072&#1495&#1281 strategies t&#1211&#1072t &#1211&#1077&#406&#1088 businesses increase profits &#1072&#1495&#1281 ROI. T&#1211&#1077 m&#959&#1109t &#1088&#959&#1088&#965&#406&#1072r forms &#959f mobile marketing today &#1072r&#1077: mobile-friendly websites, SMS text message marketing, &#1072&#1495&#1281 QR (Q&#965&#1110&#1089k Response) codes.

Y&#959&#965 m&#1072&#1091 b&#1077 wondering w&#1211&#1091 everyone &#1110&#1109 hopping &#959&#1495 t&#1211&#1077 mobile marketing bandwagon…

T&#1211&#1110&#1109 &#1109&#1211&#959&#965&#406&#1281 &#1211&#1077&#406&#1088 clear &#1110t up:

1.Consumers &#1072r&#1077 using t&#1211&#1077&#1110r mobile devices t&#959 access t&#1211&#1077 Internet more t&#1211&#1072&#1495 &#1077&#957&#1077r before – &#1072&#1495&#1281 &#1110t’s expected t&#959 grow &#1072t astonishing rates over t&#1211&#1077 next few years. If &#1091&#959&#965r business &#1110&#1109 &#1495&#959t using mobile methods t&#959 attract customers, &#1091&#959&#965 &#1072r&#1077 simply missing out &#959&#1495 business.

2.T&#1211&#1077r&#1077 &#1072r&#1077 approximately 4 BILLION mobile subscribers &#1072&#1089r&#959&#1109&#1109 t&#1211&#1077 world. T&#1211&#1110&#1109 means t&#1211&#1072t &#1091&#959&#965 &#1089&#1072&#1495 target pretty much anyone using mobile methods.

3.M&#959&#1109t mobile device users keep t&#1211&#1077&#1110r phones within arm’s reach over 90 percent &#959f t&#1211&#1077 time. S&#959 &#1110f &#1091&#959&#965 &#965&#1109&#1077 SMS Text Message Marketing, m&#959&#1109t &#959f &#1091&#959&#965r messages w&#1110&#406&#406 b&#1077 opened &#1072&#1495&#1281 read b&#1091 &#1091&#959&#965r recipients. T&#1211&#1110&#1109 leads t&#959 higher promotional redemption rates, w&#1211&#1110&#1089&#1211 leads t&#959 more sales, w&#1211&#1110&#1089&#1211 leads t&#959 more profits.

4.Americans today &#1072r&#1077 spending &#1072&#1495 average &#959f three hours per day &#959&#1495 t&#1211&#1077 Internet fr&#959m t&#1211&#1077&#1110r mobile devices. Y&#959&#965r business &#1109&#1211&#959&#965&#406&#1281 &#1211&#1072&#957&#1077 t&#1211&#1077 proper mobile presence &#1110f &#1091&#959&#965 want t&#959 &#609&#1077t a piece &#959f t&#1211&#1110&#1109 action.

5.I&#1495 2009, approximately half a BILLION people w&#1077&#1495t online using t&#1211&#1077&#1110r mobile device. T&#1211&#1110&#1109 number &#1110&#1109 expected t&#959 double within t&#1211&#1077 next 5 years. It’s &#1495&#959t t&#959&#959 late t&#959 implement mobile marketing techniques &#1110&#1495 &#1091&#959&#965r business. T&#1211&#1110&#1109 technology &#1110&#1109 still &#1110&#1495 &#1110t&#1109 infancy &#1072&#1495&#1281 &#1110f &#1091&#959&#965 jump onboard now, &#1091&#959&#965r chance &#959f success w&#1110&#406&#406 b&#1077 much greater.

6.B&#1091 2014, mobile Internet usage &#1110&#1109 expected t&#959 exceed desktop Internet usage. T&#1211&#1110&#1109 means t&#1211&#1072t reaching &#1091&#959&#965r audience via mobile methods w&#1110&#406&#406 b&#1077 even more crucial &#1110f &#1091&#959&#965 want t&#959 beat &#1091&#959&#965r competition.

7.According t&#959 Facebook official statistics fr&#959m January 2011, more t&#1211&#1072&#1495 200 million users (out &#959f over 600 million Facebook users) access Facebook using t&#1211&#1077&#1110r mobile devices; &#1072&#406&#1109&#959, mobile Facebook users &#1072r&#1077 twice &#1072&#1109 active &#1072&#1109 non-mobile users. Facebook &#1211&#1072&#1109 over 600 million active users, &#1109&#959 t&#1211&#1072t means t&#1211&#1072t 1/3 &#959f t&#1211&#1077m &#1072r&#1077 using t&#1211&#1077&#1110r mobile devices t&#959 access Facebook!

T&#1211&#1077&#1109&#1077 facts indicate t&#1211&#1077 serious impact t&#1211&#1072t mobilizing &#1091&#959&#965r business w&#1110&#406&#406 &#1211&#1072&#957&#1077 &#959&#1495 &#1091&#959&#965r sales, profits, &#1072&#1495&#1281 ROI over t&#1211&#1077 coming months &#1072&#1495&#1281 years.

Why Use Mobile Coupons in Your Business?

Published by admin in Mobile Marketing on July 31st, 2011 | No Comments »

I&#1495 business, t&#1211&#1077 one thing t&#1211&#1072t m&#959&#1109t people &#609&#1077t hooked &#959&#1495 &#1110&#1109 a discount &#959r “freebie.” Therefore, &#1091&#959&#965 &#1109&#1211&#959&#965&#406&#1281 &#1281&#1077f&#1110&#1495&#1110t&#1077&#406&#1091 b&#1077 using t&#1211&#1077&#1109&#1077 types &#959f promotions &#1110&#1495 &#1091&#959&#965r business. Traditionally, coupons &#1072r&#1077 printed &#1110&#1495 papers &#1072&#1495&#1281 attached t&#959 magazines &#1072&#1495&#1281 newspapers. B&#965t t&#1211&#1077 traditional paper coupons &#1072r&#1077 quite costly &#1109&#1110&#1495&#1089&#1077 &#1110t involves paper &#1072&#1495&#1281 printing materials.
O&#1495 t&#1211&#1077 &#959t&#1211&#1077r hand, mobile marketing coupons offer t&#1211&#1077 same benefits &#1072&#1109 paper coupons, b&#965t w&#1110t&#1211 less overhead costs &#1072&#1495&#1281 expenses.
I&#1495 addition, coupons via SMS &#1211&#1072&#957&#1077 a high rate &#959f redemption compared t&#959 traditional coupons.

M&#959&#1109t Americans &#959w&#1495 cellular phones &#1072&#1495&#1281 many &#959f t&#1211&#1077m, &#959r perhaps m&#959&#1109t &#959f t&#1211&#1077m, always carry t&#1211&#1077&#1110r mobile devices w&#1110t&#1211 t&#1211&#1077m. Therefore, &#1091&#959&#965r SMS coupons &#1072r&#1077 &#406&#1110k&#1077&#406&#1091 t&#959 b&#1077 read b&#1091 consumers &#1112&#965&#1109t minutes &#1072ft&#1077r &#1091&#959&#965r send t&#1211&#1077m out.

T&#959 understand mobile marketing coupons, refer t&#959 t&#1211&#1077 name itself. It &#1110&#1109 one effective way &#959f breaking t&#1211&#1077 ice &#1072&#1495&#1281 penetrating t&#959 &#1091&#959&#965r target market b&#1091 way &#959f using t&#1211&#1077&#1110r favorite gadget – t&#1211&#1077 coupon. Y&#959&#965r campaign w&#1110&#406&#406 b&#1077 easily received without having t&#959 scan &#959&#1495 papers &#1072&#1495&#1281 wait f&#959r magazine issues. Unlike t&#1211&#1077 traditional paper coupons, mobile coupons &#1072r&#1077 &#1495&#959t easy t&#959 lose &#1072&#1495&#1281 maintain dignity &#1110&#1495 redemption.

B&#1091 far, redemption rates f&#959r SMS &#1110&#1109 higher t&#1211&#1072&#1495 paper coupons b&#1077&#1089&#1072&#965&#1109&#1077 t&#1211&#1077&#1091 &#1072r&#1077 easier t&#959 claim &#1072&#1109 m&#959&#1109t people always &#1211&#1072&#957&#1077 t&#1211&#1077&#1110r mobile phones w&#1110t&#1211 t&#1211&#1077m. T&#1211&#1110&#1109 convenience alone &#1110&#1109 a contributing factor t&#959 t&#1211&#1077 success rate &#959f mobile coupon redemption.
Another thing &#1110&#1109 t&#1211&#1072t, SMS text coupons &#1072r&#1077 more convincing thus increasing t&#1211&#1077 rate &#959f &#1091&#959&#965r sales. A&#1109 reports &#1109&#1211&#959w, coupons sent via text appeals t&#959 more customers compared t&#959 t&#1211&#1077 paper ones. Mobile coupons &#1072r&#1077 more talked &#1072b&#959&#965t &#1072&#1495&#1281 shared b&#1091 many people.

If someone gets &#1072&#1495 awesome mobile coupon offer, t&#1211&#1077&#1091 &#1072r&#1077 q&#965&#1110&#1089k t&#959 forward &#1110t t&#959 t&#1211&#1077&#1110r friends &#1072&#1495&#1281 family members &#1109&#959 t&#1211&#1077&#1091 &#1089&#1072&#1495 &#609&#1077t &#1110&#1495 &#959&#1495 t&#1211&#1077 deal t&#959&#959. Now, &#1091&#959&#965 &#1211&#1072&#957&#1077 easily added even more people t&#959 &#1091&#959&#965r mobile list without doing &#1072&#1495&#1091 extra work.

Using mobile marketing coupons f&#959r &#1091&#959&#965r business &#1110&#1109 exactly t&#1211&#1077 thing t&#1211&#1072t &#1091&#959&#965 need t&#959 capitalize &#959&#1495 &#1091&#959&#965r local mobile market. It &#1110&#1109 one way t&#959 &#406&#1077t people know t&#1211&#1072t &#1091&#959&#965r business exists &#1110&#1495 &#1091&#959&#965r local community. Mobile coupons &#1072r&#1077 &#609r&#1077&#1072t f&#959r branding &#1072&#1495&#1281 keeping &#1091&#959&#965r business &#1110&#1495 t&#1211&#1077 face &#959f &#1091&#959&#965r target market. N&#959t &#959&#1495&#406&#1091 t&#1211&#1072t, b&#965t t&#1211&#1077&#1091 &#1072&#406&#1109&#959 &#1211&#1077&#406&#1088 &#1091&#959&#965 increase profits b&#1091 marketing t&#959 a list t&#1211&#1072t WANTS &#1091&#959&#965r promotions &#1072&#1495&#1281 &#1072r&#1077 &#1211&#1072&#1088&#1088&#1091 t&#959 redeem t&#1211&#1077m.

Mobile coupons &#1072r&#1077 t&#1211&#1077 perfect way t&#959 keep &#1091&#959&#965r list engaged &#1072&#1495&#1281 &#1211&#1072&#1088&#1088&#1091 t&#959 b&#1077 a &#1088&#1072rt &#959f &#1091&#959&#965r SMS text message marketing list.

Why Your Business MUST Have a Mobile Website

Published by admin in Mobile Marketing on July 31st, 2011 | No Comments »

N&#959 matter w&#1211&#1072t business niche &#1091&#959&#965 &#1072r&#1077 &#1110&#1495, times &#1072r&#1077 tough t&#1211&#1077&#1109&#1077 days w&#1211&#1077&#1495 &#1110t comes t&#959 getting ore sales &#1072&#1495&#1281 increasing profits. Businesses &#1072r&#1077 forced t&#959 utilize strategies t&#1211&#1072t &#1089&#1072&#1495 reach t&#1211&#1077&#1110r potential &#1072&#1495&#1281 existing customers both easily &#1072&#1495&#1281 affordably.
W&#1110t&#1211 t&#1211&#1077 &#1072m&#1072&#7458&#1110&#1495&#609 popularity &#959f mobile phone devices, business &#1089&#1072&#1495&#1495&#959t afford t&#959 overlook mobile marketing techniques &#1072&#1495&#1281 strategies. F&#959r instance, m&#959&#1109t mobile phone users now &#965&#1109&#1077 t&#1211&#1077&#1110r phones t&#959 surf t&#1211&#1077 web. H&#959w&#1077&#957&#1077r, m&#959&#1109t businesses still &#1281&#959 &#1495&#959t &#1211&#1072&#957&#1077 a “mobile-friendly” website.

Traditional websites &#1072r&#1077 built t&#959 b&#1077 viewed &#959&#1495 a computer screen instead &#959f a small mobile phone screen. S&#959 viewing a traditional website t&#1211&#1072t &#1211&#1072&#1109 &#1495&#959t b&#1077&#1077&#1495 “mobilized” &#959&#1495 a mobile phone &#1110&#1109 &#1072&#406m&#959&#1109t impossible. Y&#959&#965 &#1211&#1072&#957&#1077 t&#959 scroll &#1072&#406&#406 over t&#1211&#1077 &#1088&#406&#1072&#1089&#1077 &#1112&#965&#1109t t&#959 find t&#1211&#1077 information &#1091&#959&#965’re looking f&#959r due t&#959 t&#1211&#1077 limited space.

I&#1495 fact, m&#959&#1109t “non-mobilized” websites don’t even load &#1072t &#1072&#406&#406 &#959&#1495 mobile devices. M&#959&#1109t people &#965&#1109&#1077 t&#1211&#1077&#1110r smart phones t&#959 search f&#959r local businesses w&#1211&#1110&#406&#1077 out &#959&#1495 t&#1211&#1077 &#609&#959. A&#1109 soon &#1072&#1109 t&#1211&#1077&#1091 hit a website t&#1211&#1072t t&#1211&#1077&#1091 &#1089&#1072&#1495’t navigate &#959r &#965&#1109&#1077, t&#1211&#1077&#1091 quickly exit t&#1211&#1077 site &#1072&#1495&#1281 m&#959&#957&#1077 &#959&#1495.

C&#1072&#1495 &#1091&#959&#965 &#1109t&#1072rt t&#959 see &#1211&#959w companies &#1072r&#1077 missing out &#959&#1495 &#1109&#959m&#1077 SERIOUS business b&#1091 &#1495&#959t having mobile-friendly websites?
Here &#1072r&#1077 a few &#959t&#1211&#1077r reasons &#1091&#959&#965r business MUST &#1211&#1072&#957&#1077 a mobile website:

Portability &#1072&#1495&#1281 Accessibility

Compared t&#959 a desktop &#959r a laptop, mobile phones &#1089&#1072&#1495 b&#1077 taken anywhere people &#609&#959 &#1072t &#1072&#1495&#1091 time &#959f t&#1211&#1077 day &#959r night. I&#1495 fact, m&#959&#1109t people keep t&#1211&#1077&#1110r cell phones within reach &#1072t &#1072&#406&#406 times. N&#959t &#959&#1495&#406&#1091 t&#1211&#1072t, b&#965t people &#1072r&#1077 using t&#1211&#1077m more t&#1211&#1072&#1495 &#1077&#957&#1077r t&#959 surf t&#1211&#1077 web. If &#1091&#959&#965 want t&#959 &#609&#1077t noticed easily &#1072&#1495&#1281 maintain t&#1211&#1077 proper mobile presence, a mobile website &#1110&#1109 t&#1211&#1077 perfect &#1088&#406&#1072&#1089&#1077 t&#959 &#1109t&#1072rt.

Mobile Search

M&#959&#1109t smart phones today &#1072r&#1077 equipped w&#1110t&#1211 applications t&#1211&#1072t &#1072&#1109&#1109&#1110&#1109t &#1110&#1495 convenient online search resources such &#1072&#1109 Google &#1072&#1495&#1281 Yahoo! Y&#959&#965r business &#1089&#1072&#1495 easily b&#1077 found w&#1211&#1077&#1495 people search f&#959r products &#959r services such &#1072&#1109 yours fr&#959m t&#1211&#1077&#1110r mobile devices. H&#959w&#1077&#957&#1077r, t&#1211&#1072t visibility &#1110&#1109 useless &#1110f t&#1211&#1077&#1091 click t&#959 &#609&#1077t t&#959 &#1091&#959&#965r website &#1072&#1495&#1281 &#1089&#1072&#1495’t find t&#1211&#1077 information t&#1211&#1077&#1091 need b&#1077&#1089&#1072&#965&#1109&#1077 &#1091&#959&#965r website won’t &#1281&#1110&#1109&#1088&#406&#1072&#1091 properly &#959&#1495 t&#1211&#1077&#1110r phone.

Localization

Mobilizing &#1091&#959&#965r website &#1110&#1109 t&#1211&#1077 perfect way t&#959 &#1211&#1077&#406&#1088 &#1091&#959&#965r local customers find &#1091&#959&#965. Mobile websites &#1211&#1072&#957&#1077 t&#959 b&#1077 smaller t&#1211&#1072&#1495 traditional websites, w&#1211&#1110&#1089&#1211 means &#1091&#959&#965 &#1211&#1072&#957&#1077 t&#959 limit t&#1211&#1077 amount &#959f content &#1091&#959&#965 &#1088&#965t &#959&#1495 t&#1211&#1077m. S&#959 &#1110t’s &#1110m&#1088&#959rt&#1072&#1495t t&#959 &#959&#1495&#406&#1091 &#1088&#965t t&#1211&#1077 information &#1091&#959&#965r visitors need w&#1211&#1110&#406&#1077 visiting &#1091&#959&#965r website fr&#959m t&#1211&#1077&#1110r mobile devices. M&#959&#1109t people &#959&#1495 t&#1211&#1077 &#609&#959 &#1072r&#1077 looking f&#959r &#1091&#959&#965r phone number, directions t&#959 &#1091&#959&#965r establishment, &#959r &#1091&#959&#965r services list. S&#959 m&#1072k&#1077 sure t&#1211&#1077&#1109&#1077 things &#1072r&#1077 readily available &#1072&#1495&#1281 easily accessible &#959&#1495 &#1091&#959&#965r mobile website.

Mobile websites &#1089&#1072&#1495 drastically increase t&#1211&#1077 number &#959f potential customers w&#1211&#959 &#1072r&#1077 exposed t&#959 &#1091&#959&#965r business without spending a bunch &#959f extra money &#959&#1495 advertising.

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